SOURCE: America's Charities
For several months, I have been conducting research for a new study commissioned by America’s Charities called, Snapshot: Trends and Strategies to Engage Employees in Greater Giving. Snapshot follows two previous studies issued by America’s Charities, which I also helped produce – “Employee Workplace Campaigns: At the Crossroads” (issued in 2000) and “Changing Directions” (issued in 2006).
Encapsulating how the landscape of philanthropy, workplace culture, and demographic expectations have changed over the past decade, Snapshot confirms that we are experiencing one of the most dramatic shifts ever in workplace giving.
Working with many companies through my corporate social responsibility and employee engagement consulting practice, I’ve observed an interesting phenomenon. Throughout the course of the last decade, three primary elements have shaped the transformation of workplace giving and workplace culture: charity choice, technology, and employee engagement. However, what is of particular interest is those three elements haven’t changed over the last decade; what’s changed is how companies are applying those elements to employee giving programs and workplace culture.
KEYWORDS: America's Charities, Corporate Social Responsibility, Volunteering, nonprofit, Employee Engagement, best practices in employee giving, Technology, workplace culture, Giving, Employee Volunteer Programs, generation Y, GenY, HR