March 26, 2013 at 14:40 PM EDT
Facebook Now Hosts 250M Monthly Gamers, Paid Out $2B To Devs In 2012
Facebook stood loud and tall today's Gaming Developers Conference, revealing that around 200 games on Facebook.com boast more than 1 million active users. Plus, more than $2 billion was paid out to game developers over the course of 2012. That's an increase of 30% over 2011 levels.
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Facebook stood loud and tall today’s Gaming Developers Conference, revealing that around 200 games on Facebook.com boast more than 1 million active users. Plus, more than $2 billion was paid out to game developers over the course of 2012. That’s an increase of 30% over 2011 levels.

The number of Facebook gamers has steadily risen the last two years, from 205 million in August of 2011 to 235 million in August 2012. Now, Facebook has surpassed the 250 million mark.

However, Facebook has yet to hit the same level of gamers it saw in 2010 as the percentage of Facebook users who are gaming on the platform is actually decreasing. In 2010 around 50 percent of Facebook’s users were gamers, which would roughly amount to 250 million gamers.

Still, Facebook is clearly generating growth where it matters: engagement and revenue. The total number of payers on Facebook has increased 24 percent in the past year, and 20 percent of Facebook’s daily users play games on the social network.

The social network also announced that 55 percent of the top 400 iOS apps are integrated with Facebook. In fact, Facebook drove 263 million clicks to Apple’s App Store and Google Play from mobile.

The increase in activity has apparently played out well for developers, too, who received $2 billion in payouts from Facebook in 2012. According to Facebook’s own report, more than 100 developers generated more than $1 million from Facebook in 2012. Of course, this same report, fails to mention the number of unsuccessful development ventures, too.

Facebook’s gaming heyday might be behind it, but it’s still growing the business and funding a large number of developer’s yacht funds.


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