Pernod Ricard USA Issues Allergy Alert on Undeclared Sulfites in New ‘TUNE’ Product

Pernod Ricard USA is voluntarily recalling Absolut TUNE, a sparkling fusion of wine and vodka, because its label neglected to disclose that the product contains sulfites.

The sulfites in TUNE are safe for the vast majority of people, and sulfites are present in many other food products and beverages, such as wines. A small portion of the population is allergic or sensitive to sulfites. To date, the company has not received any reports of adverse reactions associated with this product.

TUNE has been distributed in retail stores in 10 U.S. states (Arizona, California, Florida, Hawaii, Illinois, Massachusetts, Nevada, New Jersey, New York and Washington) since being launched in late 2012. Pernod Ricard USA, which markets and distributes TUNE in the U.S., voluntarily initiated the recall today after learning of the labeling error. New corrected labels are being produced, and it is expected that TUNE will be restored to U.S. shelves as quickly as possible.

The company is cooperating with the appropriate authorities, including the U.S. Alcohol & Tobacco Tax & Trade Bureau, on the recall. “This is not a product quality issue. Rather, it is an issue involving the need for labels to inform susceptible sulfite sensitive individuals. Providing correct information for consumers always has been a top priority for Pernod Ricard USA,” said Bryan Fry, the company’s President and Chief Executive Officer.

Consumers who purchased TUNE and wish to obtain a refund should contact the company’s consumer hotline at 1-866-220-8713. That line is answered live Monday – Friday, 8 am to 5 pm (ET).

About Pernod Ricard USA®

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit:


Pernod Ricard USA
Jack Shea, VP, Corp. Comms.
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