March 22, 2013 at 08:00 AM EDT
Midday Report: March Madness a Bonanza for Broadcasters, Advertisers
DailyFinance.com : Produced by Drew Trachtenberg March Madness is here, and some say it rivals the Super Bowl for advertisers. The NCAA basketball tournament doesn't get nearly the hoopla that the Super Bowl garners, but it's a bonanza for advertisers. It's all ... Read more
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