Now, it’s still a bit too early to judge BlackBerry’s comeback Strategy in the brutally competitive Smartphones market — the Canadian mobile giant is lining up a couple of additional smartphones for 2013, including a new flagship in time for the holidays. Okay, cool.
Despite a slick new operating system, company needs to convince consumers — many of whom mved to iPhones or Android smartphones such as Samsung Galaxy — that the BlackBerry 10 is worth a try.
OK, feisty… On the eve of the much-delayed launch of the new touchscreen BlackBerry Z10 in the United States, BlackBerry chief executive Thorsten Heins said a lack of innovation at Apple has left iPhone’s user interface outdated.
And, yet, he is remarkably candid about BlackBerry’s perceived second-class status in the pecking order of smartphones. “We have the same issue as Apple,” he says. “We need to earn our laurels back. We have a long way to go.”
“Our objective and that of our carrier partners is that very quickly we emerge as a strong No. 3,” says Frank Boulben, RIM’s chief marketing officer . “I expect to see a lot of excitement in the coming days in the U.S. market.”
BlackBerry plans to offer as many as four different phones this fiscal year. Thorsten Heins confirmed that the company would have a midtier device later this year, and another “exciting” device for the holidays, although he wasn’t 100 percent sure it would hit by year’s end. He said there would be three to four BlackBerry 10 devices this fiscal year.
At the same time, BlackBerry 10 has about 100,000 apps, compared with about 700,000 each for Android and iOS.DON'T MISS: Hit List
The original article The BlackBerry Comeback in a brutally competitive but lucrative Smartphones market appeared first on CEOWORLD Magazine. © CEOWORLD Magazine 2013. All rights reserved.