March 21, 2013 at 01:00 AM EDT
J.C. Penney's Plan to Lure Back Its Lost Customers
DailyFinance.com : AP Earlier this year, J.C. Penney (JCP) CEO Ron Johnson made an about-face on his "no coupons" pricing strategy after recognizing that it was driving away once-loyal customers. Now the company is making another bid to regain lost shoppers by bringing ... Read more
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