As new technologies such as tablets and smartphones expand the mobile gaming industry to new markets around the globe, Obscene Interactive, the gaming subsidiary of OBJ Enterprises (OTCBB: OBJE), is exploring partnerships with indie game developers to build market share by publishing, distributing and marketing hot new titles.
In just a few short years, a market has arisen of more than 500 million mobile gamers worldwide spending more than $9 billion annually on their favorite hobby, according to a recent publication by mobile gaming market research firm Newzoo.
“We believe that the big names in game publishing are currently charging developers an absurd percentage to get their game on the market,” said OBJE CEO Paul Watson. “We think we have a better solution. By forging more equitable deals with these small developers, OBJE can help deliver exciting new gaming properties to dedicated customer and achieve just as much success, if not more, than our competitors.”
The company is currently targeting developers who have successfully launched at least one game in the mobile marketplace but could use OBJE’s funding and expertise to take their business to the next level. Such partnerships could significantly boost OBJE’s profile and value in an industry in the midst of explosive growth.
Novalon Games, the game developer founded by a joint venture between OBJE and Source Street, is hard at work on two new gaming apps to be released this year. Gamers and potential investors can check out these soon-to-be-available properties at www.novalongames.com.
Obscene Interactive is a division of OBJ Enterprises, Inc. that is working to develop innovative gaming products for the Apple (NASDAQ: AAPL) App Store and Google (NASDAQ: GOOG) Play platforms alongside companies such as Glu Mobile Inc. (NASDAQ: GLUU) and The9 Limited (NASDAQ: NCTY).
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About Obscene Interactive
Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of social gaming applications. OBJE's cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Interactive is focused on delivering the best in social gaming solutions to the mass market. For investment information and performance data, please visit www.ObsceneInteractive.com/investors.html.
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