Valassis Hosts 'Activating Multi-dimensional Consumers' Webcast on March 26
Panel of Experts Help Marketers Plan Effective Integrated Media Campaigns

LIVONIA, Mich., March 20, 2013 /PRNewswire/ -- Valassis (NYSE: VCI), a leader in intelligent media delivery, announced today that it will host a free webcast from 2 to 3 p.m. ET Tuesday, March 26 aimed at helping marketers plan effective integrated media campaigns that will reach consumers throughout the path to purchase. A panel of Valassis experts will share techniques, models and case studies on how to reach and activate consumers with media solutions that influence them wherever they plan, shop, buy and share. The "Activating Multi-dimensional Consumers in a Multi-media Environment" webcast panelists, are:

  • Daniel Sherr, Valassis Vice President and General Manager, Integrated Media Solutions, a leading mind in the field of strategic targeting, who has been involved in segmentation, targeting, database marketing and advanced analytics virtually his entire career. Among other adventures, Sherr was a founding partner of Claritas, a leader in demographic software products, marketing research data, market segmentation systems and marketing research analysis software.
  • Michael Lyke, Valassis Director of Targeting, who develops effective and efficient integrated marketing and media plans that drive trial for clients. A member of the Direct Marketing Association, his expertise is in database marketing, targeting, media planning and list marketing. Prior to his current role, Lyke was Director of Targeting for the Specialty Retail vertical and was responsible for developing strategic media plans based on client objectives utilizing client data, industry research, targeting capabilities and Valassis' product portfolio.
  • Edward Ramsey, Valassis Director of Targeting, enables his clients to seamlessly integrate online and offline media solutions and improve campaign results. He has various certifications in Database Marketing and is a member of marketing groups such as the Direct Marketing Association and American Marketing Association. Ramsey has also  received various awards and recognition for his innovation and thought leadership, including the Walmart Award of Merit (2003) for outstanding performance as a marketing services provider.

As the new media mix becomes mainstream and consumers are more empowered and in control, marketers must reevaluate their media planning decisions with an integrated approach in mind – both in media channel decisions and integration of campaign planning.

To sign up for the March 26 free webcast, go to:  bit.ly/ZNQf68.  For more information, please call 1-877-529-5001 or email Valassis@valassis.com.

About Valassis
Valassis (NYSE: VCI) is a leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share.  By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale.  Valassis subsidiaries include Brand.net, a Valassis Digital Company, and NCH Marketing Services Inc. Valassis consumer brands include RedPlum® and save.com. Its signature Have You Seen Me?® program delivers hope to missing children and their families. To learn more, visit Valassis.com.

Valassis Cautionary Statements Regarding Forward-looking Statements
This document contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; possible consolidation in our client base, a significant decrease in the number of stores in our in-store retailer network or a shift in client preferences for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation and/or increased competition from new media formats including digital; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients' promotional needs, inventories and other factors, including, without limitation, high levels of coupon redemption rates; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; governmental regulation or litigation affecting aspects of our business, including laws and regulations related to the internet, internet-related technologies and activities, privacy and data security; potential security measure breaches or attacks; clients experiencing financial difficulties, or otherwise being unable to meet their obligations as they become due, could affect our results of operations and financial condition; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; a reduction in, or discontinuance of, dividend payments or stock repurchases; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange Commission, including our reports on Forms 10-K and 10-Q and the foregoing information should be read in conjunction with these filings.  We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE Valassis

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