March 19, 2013 at 07:45 AM EDT
Similar Paths to Adoption: Sustainability and Technology

SOURCE: BrownFlynn

DESCRIPTION:

Early in my career, I focused on helping businesses become more efficient and effective through the use of technology. I worked with companies at various levels of technological proficiency.

With certain clients, I spent more time discussing the value of technology as a performance and profitability driver, while other clients wanted to use it more as a catalyst for innovation.

Later, I aligned my profession with my passion, and shifted my career to sustainability. I quickly recognized the similarities between implementing a new technology application and implementing a sustainability strategy. Each forces a foundational shift in the way business is done. Once sustainability becomes a core value, or a new piece of technology becomes a part of our daily work, it is nearly impossible to go back.

To read the full blog post, please click here!

Tweet me: Check out our recent blog on @2degreesnetwork about technology and sustainability http://3bl.me/ds3gxp

KEYWORDS: Technology. Innovation & Solutions, BrownFlynn, Sara Kennedy, 2 degrees network, sustainability, Technology, sustainability strategy

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