Minerco Resources, Inc. (OTCQB: MINE), a progressive developer, producer and provider of worldwide commodities solutions, announced today that the company's subsidiary, Level 5 Beverage Company, Inc., has formally approved the Creative Brief with Power Brands.
Level 5's Creative Brief is the foundation for the entire beverage development process. Together with Power Brands, Level 5 set the foundation for the development of the beverage product line including preliminary ingredients and formulation for the initial four (4) specialty beverages. The Creative Brief is also the starting point for branding strategy, label design and sales projections.
Level 5 expects to have first round of product line samples from Power Brands in early April, 2013.
As previously released, Level 5 entered into a Premium Product Development and Prototype Development Agreement with Power Brands. The Agreements include the 1) formulation and development of four (4) beverage products (four varieties); 2) the Creative Brief; 3) Executive Consultation; 4) label design; 5) lay-flat artwork; 6) packaging and material sourcing; 7) contract manufacturers; 8) the product business plan; 9) prototypes of all final formulations; 10) final label application; and 11) final formula application.
John Powers , the CEO of the company stated, "After countless man hours brainstorming and consulting with Power Brands, we have set the foundation for our new beverage product line with the approval of the Creative Brief. With the expertise and guidance of Power Brands on our side, we look forward to the successful launch of our new product line in the near future. As always, we will keep our shareholders informed as we execute the necessary steps to realize our business vision."
Power Brands is an award winning beverage industry expert who helps companies develop premium beverages through formulation, branding and marketing strategies. Power Brands beverage specialists have developed, launched and managed numerous regional, national and international brands in the beverage industry. Visit their website, www.powerbrands.us, for more information.
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SOURCE Minerco Resources, Inc.