Nearly Half Of BlackBerry Z10 Buyers Switching From iPhone And Android
BlackBerry’s new smartphone is stealing iPhone and Android users, according to a recent note by RBC Capital markets, which shows 45% of those buying Z10s converted from the two leading operating systems. Recent data points suggest BlackBerry’s fourth quarter sell-through rate will come in substantially stronger than initially expected. While projections were low to start with, both consumer and enterprise demand look encouraging. BlackBerry 10’s success or failure will ultimately depend on U.S. demand, though, which makes up approximately 20% of the company’s subscriber base, according to RBC Capital Markets.