iCompass Technologies Selects Online Marketing Agency ROI Media Works as Internet Marketing Partner.
PR Log - Mar 12, 2013 - ROI Media Works, an innovative full services Internet marketing agency in Kamloops has been selected by iCompass, a cloud-based Meeting, Records and Content Management service, to conduct a Search Engine Optimization (SEO) audit and social media strategy, aimed at increasing their online presence. iCompass has over 400 customers across North America and their flagship product is CivicWeb/AcademicWeb solutions for municipalities, school districts and post secondary institutions.
ROI Media Works will conduct an SEO Audit followed by recommendations addressing best practices in site architecture, keyword research, content optimization, link development, and the overlap between social media and PR with relation to search engine optimization. Key goals of the initiative will include enabling iCompass Technologies’ website to become more search engine friendly, and increasing overall website traffic. ROI Media Works’ core strengths and expertise in conducting large scale enterprise SEO audits will help iCompass gain new members via becoming more visible in search engines.
“Since iCompass Technologies is service-based company we need to take advantage of the power of organic search and integrated marketing approach,” says Scott Neufeld, VP of Marketing at iCompass Technologies. “Team at ROI Media Works have been quick to identify our strengths and weaknesses with regards to SEO, and we’re excited to see our solutions reach a broader audience.”
ROI Media Works establishes brands through an integrated Internet marketing strategy which utilizes Social Media, Search Engine Optimization, Pay Per Click campaigns and display ads. By collaborating with clients, developing both short and long-term internet marketing solutions, and assisting brands with social media marketing ROI Media Works’ client base has grown quickly since its inception in 2010.
“We are thrilled to work with one of Kamloops’ most sought-after brands, as well as some of the nation’s growing businesses,” said Krishna Lakkineni, President and CEO at ROI Media Works. “Whether it’s developing an effective SEO strategy or developing the next creative social media campaign, we want to help progressive companies develop powerful customer relationships that lead to revenue and measurable results. ROI Media Works is always evolving with the Internet. We are constantly implementing new marketing tools and improving the online presence of our customers.”
iCompass’ commitment to excelling in organic search is proof that the very best companies still need to have sites that are open, usable, and most importantly findable by the search engines. “As social media sites get larger and scale their base of users, being able to get new content and companies with much needed solutions ‘found’ by the search engines becomes increasingly difficult if you don’t have a search friendly architecture to begin with,” said Lakkineni.
ROI Media Works represents a wide range of business clients including local service providers, e-commerce sites, business-to-business companies, and business-to-consumer retailers. The award winning company offers Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing, email marketing, reputation management and web design, providing clients with rapid, effective internet marketing.