BROOMFIELD, Colo., March 12, 2013 /PRNewswire/ -- 21st Amendment Brewery has launched Lower De Boom barleywine style ale in cans provided by Ball Corporation (NYSE:BLL). It is believed to be the first craft beer launched in an 8.4-oz. can.
"Traditionally, due to their higher alcohol content, barleywines were served in small bottles," explained Shaun O'Sullivan, co-founder of 21st Amendment Brewery in San Francisco. "Lower De Boom is a powerfully balanced, American-style barleywine packed with citrusy Pacific Northwest hops, making the 8.4-oz. 'nip' can the perfect size to pay homage to the past."
"By being the first craft brewery to put their beer in our 8.4-oz. can, 21st Amendment has found a unique way to differentiate their brand in a manner that pays tribute to the past," said Robert M. Miles, senior vice president, sales, for Ball's metal beverage packaging division, Americas. "Distinctive can size and graphics are two great ways that brewers can elevate their brands in the marketplace. And because cans are impenetrable to oxygen and light, the result is better tasting beer, which is crucial to every successful brewer."
Lower De Boom will be available in stores and on draft in bars by April in 17 states that are part of 21st Amendment's distribution territories.
The 21st Amendment Brewery was opened in San Francisco in 2000 by co-founders Nico Freccia and Shaun O'Sullivan. The 21st Amendment brews a variety of hand-crafted beers that are sold on draft and in stores, including at their brewpub, located just two blocks from the San Francisco Giants' ballpark. For 21st Amendment information, please visit http://21st-amendment.com.
Ball Corporation is a supplier of high quality packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ approximately 15,000 people worldwide and reported 2012 sales of more than $8.7 billion. For the latest Ball news and for other company information, please visit http://www.ball.com.
This release contains "forward-looking" statements concerning future events and financial performance. Words such as "expects," "anticipates," "estimates" and similar expressions are intended to identify forward-looking statements. Such statements are subject to risks and uncertainties which could cause actual results to differ materially from those expressed or implied. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Key risks and uncertainties are summarized in filings with the Securities and Exchange Commission, including Exhibit 99.2 in our Form 10-K, which are available on our website and at www.sec.gov. Factors that might affect our packaging segments include fluctuation in product demand and preferences; availability and cost of raw materials; competitive packaging availability, pricing and substitution; changes in climate and weather; crop yields; competitive activity; failure to achieve anticipated productivity improvements or production cost reductions; mandatory deposit or other restrictive packaging laws; changes in major customer or supplier contracts or loss of a major customer or supplier; political instability and sanctions; and changes in foreign exchange rates or tax rates. Factors that might affect our aerospace segment include: funding, authorization, availability and returns of government and commercial contracts; and delays, extensions and technical uncertainties affecting segment contracts. Factors that might affect the company as a whole include those listed plus: accounting changes; changes in senior management; the recent global recession and its effects on liquidity, credit risk, asset values and the economy; successful or unsuccessful acquisitions; regulatory action or laws including tax, environmental, health and workplace safety, including U.S. FDA and other actions affecting products filled in our containers, or chemicals or substances used in raw materials or in the manufacturing process; governmental investigations; technological developments and innovations; goodwill impairment; antitrust, patent and other litigation; strikes; labor cost changes; rates of return projected and earned on assets of the company's defined benefit retirement plans; pension changes; uncertainties surrounding the U.S. government budget and debt limit; reduced cash flow; interest rates affecting our debt; and changes to unaudited results due to statutory audits or other effects.
SOURCE Ball Corporation