The latest market data on free-to-play (FTP) gaming apps has significantly raised OBJ Enterprises’ (OTCBB: OBJE) internal expectations for Phantasmic, the first FTP game in offing from OBJE’s partners at Novalon Games.
The FTP statistics from the TomiAhonen Almanac 2013 are staggeringly positive. Revenue earned from mobile apps are forecast to approach $10 billion, with games accounting for about 80 percent of that total. The world’s estimated 1.2 billion mobile gamers have made free-to-play games their preferred business model, and the top FTP games pull in average revenue per daily user of 25 cents.
In fact, the strength of the FTP model has industry analysts such as SuperData Research predicting that the global market for FTP games will jump to nearly $21.5 billion by 2015.
“There are now roughly as many mobile gamers in the world as there are computer users,” said OBJE CEO Paul Watson. “FTP games are becoming the preferred choice for casual and hardcore gamers alike, and we’re ready to help feed that demand. Phantasmic is only the start.”
Novalon Games, the game developer founded by a joint venture between OBJE and Source Street, also released an early test version of the new puzzle-based mobile gaming app Stupid Pixels last week. The alpha version of Stupid Pixels and the beta version Phantasmic can be viewed and played online at www.novalongames.com. OBJE and Novalon look forward to your continued feedback as we prepare for our official releases.
Obscene Interactive is a division of OBJ Enterprises, Inc. that is working to develop innovative gaming products for the Apple (NASDAQ: AAPL) App Store and Google (NASDAQ: GOOG) Play platforms alongside companies such as Glu Mobile Inc. (NASDAQ: GLUU) and The9 Limited (NASDAQ: NCTY).
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About Obscene Interactive
Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of social gaming applications. OBJE's cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Interactive is focused on delivering the best in social gaming solutions to the mass market. For investment information and performance data, please visit www.ObsceneInteractive.com/investors.html.
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