Spider Trainers Publishes The Power of Print (in Marketing) Free eBook
PR Log - Mar 10, 2013 - For printers and marketers alike, Spider Trainers (http://www.spidertrainers.com) has just published its new eBook, The Power of Print (in Marketing): Using print to bolster a multi-touch marketing campaign. Available as a free download, The Power of Print uses stats, facts, and best practices to dispel the myths that print is an under-performing vehicle and points to the successes documented by companies around the world.
“Our leadership team has more than 60 years in the print industry and more than 40 years in marketing,” said Cyndie Shaffstall, founder of Spider Trainers, “and there’s no question that multi-touch campaigns that include print are not only more successful, they have a stickiness in the recipient’s mind that is extremely difficult to attain with email alone.”
In this new eBook, marketers will learn about various print vehicles that can be used within multi-touch (cross-media) campaigns, how to structure multi-touch campaigns, how to integrate triggered nurture and drip campaigns, and how to plan the big event. The eBook is also chock full of statistics supporting the important role that print plays and makes the perfect document for obtaining management buy-in or justification to print customers for the inclusion of print components.
Spider Trainers asserts that print is an exciting and valuable contributor to marketing and encourages today’s marketers to look to their printers with a focus on communication, not on simply producing print. As explained within, multi-touch marketing is not about choosing print over electronic; it’s about supporting the message with appropriate vehicles. This eBook will show you how. To download, visit http://www.spidertrainers.com/portfolio/the-power-of-print.