Adds Vickram Mederata, Director and Designer, "in last few years business heads and social circle personalities have taken custom bars from us for home entertainment. Most have made special zones in their homes and estates for personal and guest entertainment. Their personal entertainment investments are many times, higher than lot of city clubs and bars. While their jobs were custom, we realized the need for a ready made stylish product that has similar features and can be purchased by most in high income groups.
Celebration is a way of life when one is successful. An average south Delhi home is running between five to fifteen crores ($ 900,000 to $ 2,700,000). In a lavish home, the owners like furnishing in a similar taste in entertainment concept. Home theatre have become a pass, and it is full service home bars that these luxury home owners use to guest entertain as well as collect exquisite liquors and wines; which too is a mark of connoisseurs. Unfortunately home owners have little options than bars made in woodwork closets or cabinets. At best they get a basic wet bar, where what they really want is a real hotel style full service bar."
In recent news, considering the home market, the government has increased the quantity of liquor people can keep in person in their homes and also the amount of liquor people coming from abroad can carry into India.
BarTrender ProHybrid home bars are full service hotel style bars with built in commercial bar appliances as wine cooler, refrigerator, a cocktail station and accessories to serve drinks in a professional manner. Most of its components are imported from United States and France. It was designed by Vickram Mederata, who also designed the bars for Indias well know bars and clubs such as LAP at Samrat Delhi, Rockmans Beer Island, Kitty Su at The Lalit Delhi, Blue Bar at Taj West End Bangalore, Tease Bars at Taj Vivanta, All the bars at Vikram Chatwals Dream Hotel Cochin, and all the bars at the new Park Hotel Hyderabad including their hottest nightclub Kismet.
Updating from his previous consideration Vickram confirms they would be making only a hundred and twenty bars in the first year on first cum first serve basis. The market is India and worldwide exports through dealers and interior department stores.