The Fun Gets Faster at Region's 'Best Cycling Event'
7,500 Geared Up to Ride, Course Record in Jeopardy

SAN DIEGO, Sept. 21 /PRNewswire/ -- Thousands of cyclists from Southern California and Northern Baja California are heading to Rosarito Beach to ride behind a pack of elites who are expected to set a new course record at the Rosarito Ensenada 50 Mile Fun Bicycle Ride on September 30, 2006.

Rosarito Ensenada attracts 7,500 recreational riders in April and September of each year, but event organizers have recently had a dramatic increase in professionals and elites who want to race. "An elite start has been added, which allows the fastest riders to start first," said Gary Foster of San Diego's Bicycling West, Inc. "It's made the event safer and more fun for everyone." So while a cult following of recreational riders cruise their 50 miles south along the Pacific Coast in what they call 'The Original Party on Wheels,' the elites will break away to beat the official record of 2:13:20.

Celebrating its 27th anniversary, Rosarito Ensenada is the Southwestern U.S. / Baja California region's largest and longest-running public cycling event. The event won reader polls again in 2005 as the region's 'Best Cycling Event' and shared an award for 'Best International Cycling Event' with Le Tour de France and Il Giro d'Italia.

The event starts at 10:00 a.m. in front of the Rosarito Beach Hotel and continues 50 miles south on Highway 1 to Ensenada. It features a self-seeded elite start, aid stations with purified water and Powerade, U.S. medical support, sag support, bike repair, traffic control, and a Finish Line Fiesta with live music on the Ensenada waterfront. This year's Finish Line Fiesta will be hosted by Corona Beer and held at a new location in Ensenada: on Blvd. Costero at Plaza Ventana al Mar, under the giant Mexican Flag.

Participation in the event is open to the public. United States residents can register online through September 25 for $35 or at the event on September 30 for $40. Residents of Mexico can register at select Baja retail locations through September 29 or at the event on September 30 for $300 m.n. Rosarito Ensenada benefits Baja's children and poor families through the Red Cross and Mexico's relief agency D.I.F. The event also generates over $10 million of tourism revenue each year for local Baja businesses.

For more information, please visit www.RosaritoEnsenada.com, send email to PR@RosaritoEnsenada.com, or call Bicycling West at 858-483-8777.

About Bicycling West

Bicycling West, Inc. is a San Diego sports marketing company that is a leader in promoting large-scale, participatory sporting and fitness events. For more information, please visit www.BicyclingWest.com.

Source: Bicycling West, Inc.

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