I’m at the Dachis Group Social Business Summit 2013 in Austin listening to a great lineup of speakers on the changing trends of social business and marketing. As a whole, data analytics and BigData are on the top of minds of the speakers here, so I had to ask the same question that I have posed at other such events with analytics people: Why does data and analytics within the boundaries of the organization have to be so fine-grained and detailed while the data and information that we get from outside isn’t quite so? Does it matter?
I’m at the Dachis Group Social Business Summit 2013 in Austin listening to a great lineup of speakers on the changing trends of social business and marketing. As a whole, data analytics and BigData are on the top of minds of the speakers here, so I had to ask the same question that I have posed at other such events with analytics people: Why does data and analytics within the boundaries of the organization have to be so fine-grained and detailed while the data and information that we get from outside isn’t quite so? Does it matter?