NEW YORK, March 7, 2013 /PRNewswire/ -- WebMD Health Corp. (Nasdaq: WBMD), the leading source of health information, announced today the launch of the WebMD Pregnancy app, a free iPhone® app offering expectant moms WebMD's physician-reviewed pregnancy information that is customizable to fit a woman's unique pregnancy. The WebMD Pregnancy App is WebMD's latest addition to its multi-screen platform approach which provides actionable health information when consumers want it most, enabling them to better manage their health. WebMD is the leader in mobile for health information, with WebMD's mobile apps for consumers having been downloaded over 16 million times.1
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From WebMD's trusted health information and personalized multimedia content, to fun features including the digital Baby Belly Slideshow and the Pregnancy Journal, the WebMD Pregnancy app helps moms celebrate the milestones along their pregnancy journey, anytime, anywhere.
"Informed prenatal care is critical to helping support a healthy pregnancy as well as knowing what to expect as the body changes," said Dr. Hansa Bhargava, WebMD pediatrician. "The WebMD Pregnancy app is the perfect combination of trusted medical information and fun, shareable content to assist expectant moms throughout their pregnancy."
In a recent WebMD survey of moms and moms-to-be, more than 40% of respondents noted that since becoming pregnant, their use of mobile phones to search for information or share photos has increased.2 With the WebMD Pregnancy app, expectant moms can now easily share photos from their phone with the Baby Belly Slideshow and Pregnancy Journal throughout their pregnancy. Nearly 60% of the survey respondents typically use multiple pregnancy apps, either because no single app has had all of the preferred functions or because they differ in their functionality.3 The WebMD Pregnancy app offers what moms want, including updates on baby's development, questions to ask at the next doctor's visit, tracking of doctor's appointments, and trusted health information.
The WebMD Pregnancy app's interactive features and customizable tools and content enable expectant moms to have open and informative dialogue with their physicians as they prepare for their special day.
WebMD Pregnancy app features include:
"With the continued success of the award-winning WebMD Baby app for iPhone, we are excited to offer the WebMD Pregnancy app, empowering expecting moms to make health decisions anytime, anywhere throughout their most important life stages," said Todd Zander, vice president of Mobile and Emerging Media for WebMD. "The WebMD Pregnancy app provides expectant moms with trusted information while allowing them to celebrate and share every day of their pregnancy utilizing simple, convenient, and enjoyable tools on her iPhone."
For more information about the app, please visit: http://itunes.com/apps/webmdpregnancy.
WebMD Pregnancy Survey Methodology
WebMD conducted a national online survey of 865 participants, which consisted of three subdivisions of respondents: 1) Those who are currently pregnant; 2) Those who have been recently pregnant (within the last two years); 3) Those who plan to be pregnant within the next year. The survey ran in Feb. 7-15, 2013, across WebMD.com.
WebMD Health Corp. (NASDAQ: WBMD) is the leading provider of health information services, serving consumers, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications.
The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicineHealth, RxList, theheart.org, Medscape Education, and other owned WebMD sites.
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1 appFigures data through December 26, 2012; includes WebMD App, WebMD Baby App, WebMD Pain Coach App
2 Source: WebMD Pregnancy Survey 2013
3 Source: WebMD Pregnancy Survey 2013
SOURCE WebMD Health Corp.