HALIFAX, NS, Sept. 21 /PRNewswire/ - Mailworkz Inc., a world leader in self-service electronic marketing (emarketing) solutions, today announced the release of ZebraTracks(TM), an online email marketing service that enables organizations to significantly improve the cost effectiveness of their marketing initiatives.
The ZebraTracks service enables users to create and deliver campaign material and electronic surveys, as well as to manage events. Sophisticated product abilities include: real-time tracking of email opening and web link clicking, automated email "bounce" and unsubscribe management, and downloadable survey reports.
"Before we used ZebraTracks, the process of sending our email newsletter involved labor-intensive preparation," said Dr. Lydia Makrides, President of Creative Wellness Solutions (www.wellnesssolutions.ca), the leading provider of customized workplace health programs in Canada. "With ZebraTracks we can simply login from anywhere, point and click, and this reduces our total project time immensely. Equally important is the automated list management and tracking. We are learning, through the integrated feedback of ZebraTracks, to optimize the frequency and nature of our messages to generate the best long term traction with our audience."
"This approach has a high return on effort invested for emarketers," said Richard Khan, Mailworkz marketing director. "They are able to leverage the relations Mailworkz has with internet service providers and we aggregate that process across, and on behalf of, many companies. These days organizations should use a different internet infrastructure for emarketing to the one they use for day-to-day internet use. By using the Mailworkz internet infrastructure email marketing deliverability is maximized and this, of course, is a key aspect to any campaign. Also by eliminating the need for customers to install new software and hardware on their premises Mailworkz yields further emarketing cost savings."
"Fundamentally it does not surprise us that our customers have consistently asked us to provide ZebraTracks as this type of activity is very much on the rise; research by Intermarket Group found that around 65% of marketers say they plan to increase their use of email newsletters," Khan added.
The ZebraTracks web-based email campaign solution includes everything required for organizations to manage, maintain, and build, email relationships with their customers. With the self-serve platform, both new marketers and seasoned professionals can begin by using ZebraTracks wizards and templates to create and send email communications within minutes.
ZebraTracks is a new and integral component of the Mailworkz solution set which includes a range of email marketing software - Broadcast(TM), web hosted services - ezTrackz(TM) and Black List Monitor(TM), and turnkey marketing solutions - Mailworkz Send Service(TM), to help businesses market to, and communicate with, customers.
About Mailworkz, Inc.
Based in Halifax, Nova Scotia, Mailworkz is a world-leading provider of self-service emarketing solutions designed to enable organizations to continuously improve the accuracy of their marketing initiatives, to maintain control of the process, and to keep costs modest. Businesses and their customers now require easy to use yet sophisticated two-way communication methods and Mailworkz provides a framework for this. For more information, visit www.mailworkz.com, email email@example.com, or phone 1 877 312 4979 (from North America)/902 835 8974 (from outside North America).
ZebraTracks, Broadcast, ezTrackz and Mailworkz Send Service are
trademarks of Mailworkz, Inc. All other trademarks and registered
trademarks are property of their respective owners.