The Need for Anti-counterfeiting Solutions Drives the RFID Market

PALO ALTO, Calif., Sept. 21 /PRNewswire/ -- Counterfeiting is a problem that seems to be prevalent all over the world. Cheap alternatives for expensive products are bound to sell -- but at what cost? To answer the question simply, it is at the loss of the original products. With alternatives looking better than the real thing, people today are opting for the former -- as long as one is talking about clothes or watches this problem can be brushed off, but it is only when one starts looking into issues such as medicines that the enormity of the problem comes to light. Drug manufacturers are fighting a losing battle to ensure that their drugs do not get counterfeited and sold overseas -- a seemingly perfect solution to this problem can be found in RFID today.

If you are interested in an analysis, which provides manufacturers, end users and other industry participants with an overview, summary, challenges and latest coverage of Emerging Developments in RFID for Security, (Technical Insights) send an e-mail to Tori Foster, Corporate Communications, at , with your full name, company name, title, telephone number, fax number and e-mail address. Upon receipt of the above information, an overview will be sent to you by e-mail.

RFID in its simplest form is a more stylized version of the barcode, but its applications are many, the most important of them being anti- counterfeiting. Counterfeit drugs are cheap but the cost of a human life is not -- RFID labels ensconced in the bottles help identify the real thing from the false and also aid manufacturers in keeping track of the journey made by their products through the supply chain cycle. So sophisticated is this technology that it allows the manufacturer to even identify the final consumer to whom the product has gone to.

Not that this technology is by any means perfect -- it has its downsides like most technologies in their nascent stage. Among the challenges that the implementers of RFID face are cost -- any technology that doesn't prove economically viable is difficult to work with. The capital-intensive nature of the infrastructural requirements demanded by RFID equipment is enough to make any person reconsider its usefulness. But on the hindsight, it is the markets like counterfeiting and access control that serve to be significant drivers to this industry -- this is attributable to the high costs associated with not using RFID equipment.

In existence for over five decades, RFID has never actually been implemented to its fullest potential in the security industry. It is only recently that this technology began emerging and people are getting acclimatized to its possible applications that they are contemplating on its uses. Being one of the most versatile technologies, who knows how else this technology can impact the security industry let alone our day-to-day lives.

Emerging Developments in RFID for Security, (Technical Insights), a part of the Semiconductor subscription, provides an overview and outlook for the market. This study has been segmented into Executive Summary, Technology and Applications Viewpoint (Chip level/Board level interconnects), Technology Adoption Factor Analysis and Assessment of Global Innovation and Opportunities. This research includes detailed emerging technology opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews are available to the press.

Technical Insights is an international technology analysis business that produces a variety of technical news alerts, newsletters and research services.

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics and demographics. For more information, visit .

                  Emerging Developments in RFID for Security

     Tori Foster
     Corporate Communications - North America
     P: 210.477.8448
     F: 210.348.1003

     Magdalena Oberland
     Corporate Communications - Europe
     P: +44 (0) 20 7915 7876
     F: +44 (0) 20 7730 3343

     Donna Jeremiah
     Corporate Communications - Asia Pacific
     P: (603) 6204 5832
     F: (603) 6201 7402
     E: djeremiah@frost.comhttp://www.frost.com

Keywords in this release: RFID, barcode, security, supply chain, research, manufacturers, implementers, counterfeiting, anti-counterfeiting, technology

Source: Frost & Sullivan

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