Income Access, a leading digital marketing and performance marketing software firm for the regulated gaming industry, has expanded the reach of its search engine marketing (SEM) services, allowing it to run advertising on all major search engines.
As part of this expansion, the company’s entire search engine marketing (SEM) team has become certified as Bing Ads Accredited Professionals, allowing them to better optimise campaigns for the Microsoft search engine. As of January 2013, Bing had a 16.5% market share.
“With the continued expansion of international marketers, there has been more and more demand for flexibility in the search realm, and this will offer our clients more options,” said Laith Zreikat, senior SEM specialist at Income Access. “Our team is now certified in all major search engines and we are well positioned to work with operators from around the world,” he said.
Income Access recently introduced a number of products for new markets, including a full range of specialized digital marketing services and its award-winning marketing software. It signed a partnership with Stratosphere Casino, Hotel & Tower (through its affiliated iGaming company, ACEP Interactive, LLC) in November, 2012.
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About Income Access
Income Access is a leading digital marketing company that specialises in providing the iGaming, lottery, and trading (forex, binary options) industries with comprehensive marketing and business intelligence on the performance of marketing campaigns. Income Access offers full-service digital marketing solutions, with a wide range of marketing services and expertise, including SEM services, performance marketing management, innovative benchmarking reports, and its analytics-driven tracking and reporting technology.
Income Access is also at the forefront of personalised affiliate management, with cutting-edge affiliate software and a diverse gaming network of 22,000 affiliates across all gaming verticals. Its commitment to information, innovation, and customisation has allowed Income Access to partner with the most trusted names in online gaming, including: Betfred, Gala Interactive, Coral, Ladbrokes, Sportingbet, Sky Betting & Gaming, PMU, Interpartners, Nordic Bet, Danske Spil, Deal or No Deal Bingo, Jackpotjoy, Tombola, Stan James, Bet Victor, Twin Spires, and Pinnacle.
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