Luxottica Group Takes Lead in Premium and Luxury Optical Retail in China With Roll Out of LensCrafters Brand to That Market
LensCrafters New Flagship Store Opened Today in Beijing

BEIJING, Sept. 21 /PRNewswire-FirstCall/ -- Luxottica Group S.p.A. (NYSE:LUX) announced today that it will roll out the LensCrafters brand to its premium retail locations in China, thus taking the lead in premium and luxury optical retail in this market. The announcement was made today in Beijing at the opening of LensCrafters' new flagship store in the Chinese capital at the Oriental Plaza mall, one of the city's most upscale shopping centers.

"This is a key moment in the history of our Group," said Leonardo Del Vecchio, chairman of Luxottica Group. "In China, today we are already leaders in the premium optical retail segment and one of the largest luxury goods retailers. The launch of our LensCrafters retail brand marks the beginning of a new era for premium and luxury eyewear -- and Made in Italy -- in this key market."

LensCrafters is a retail brand with a rich history. Its first store opened in the United States in 1983, today it is the leading premium optical brand in North America. In China, LensCrafters will offer consumers the best Made in Italy brands in eyewear, best-in-class service and state-of-the-art technology in eyecare, thus becoming the destination store for premium and luxury Chinese eyewear consumers.

Luxottica Group currently manages 270 optical stores in Greater China -- from Beijing to Shanghai, the Guangdong province and Hong Kong. The Group expects to have up to 90 LensCrafters stores in these markets by the end of 2007.

About Luxottica Group S.p.A.

Luxottica Group is a global leader in eyewear, with nearly 5,700 optical and sun retail stores in North America, Asia-Pacific, China and Europe and a strong brand portfolio that includes Ray-Ban, the best selling sun and prescription eyewear brand in the world, as well as, among others, license brands Bvlgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan, Prada, Versace and Polo Ralph Lauren, beginning January 2007, and key house brands Vogue, Persol, Arnette and REVO. In addition to a global wholesale network that touches 130 countries, the Group manages leading retail brands such as LensCrafters and Pearle Vision in North America, OPSM and Laubman & Pank in Asia-Pacific, and Sunglass Hut globally. The Group's products are designed and manufactured in six Italy-based high-quality manufacturing plants and in the only two China-based plants wholly-owned by a premium eyewear manufacturer. For fiscal year 2005, Luxottica Group (NYSE:LUX) posted consolidated net sales of euro 4.4 billion. Additional information on the Group is available at

Source: Luxottica Group S.p.A.

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