Media Sciences Announces 100% New-Build Color Toner Cartridges for Use in Oki(R) C3100 and C3200 Color Business Printers

OAKLAND, N.J., Sept. 21 /PRNewswire-FirstCall/ -- Media Sciences International, Inc. (AMEX:GFX), the leading independent manufacturer of color toner cartridges and solid ink sticks for color business printers, today announced the launch of Media Sciences 100% newly manufactured, high quality, color toner cartridges for use in Oki(R) C3100 and C3200 color business printers.

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Significant Market Opportunity, Global Reach

The market opportunity associated with this product launch is significant, with the installed base for Oki C3100 and C3200 business color printers now the 4th largest installed base in Media Sciences' portfolio of products. The addition of the product line increases Media Sciences' available market by 2.2 percentage points. At March 31, 2006, Media Sciences believes its available market was 20% of the overall, or addressable, market.

Increased international sales, a goal set by the Company for fiscal year 2007, is anticipated with these new color toner cartridges, as the European market comprises more than 80 percent of the installed base. The Oki C3100 is not sold in the United States.

On the significance of the product launch to the Company, Michael W. Levin, President and Chairman of Media Sciences International, Inc. commented, "The announcement of Media Sciences products for use in Oki C3100 and C3200 color business printers marks the beginning of a series of significant product introductions planned for fiscal year 2007. These products offer a substantial savings opportunity to the end user, builds on our Oki-related family of products, and expands our portfolio of products targeting the European market."

A Gateway to Color for Small and Mid-Sized Businesses

When compared to the printer manufacturer's brand of supplies, European printer users purchasing Media Sciences' high-quality, new-build color toner cartridges for use in the Oki C3100 and C3200 color printers will save up to 44 percent. Fran Blanco, Media Sciences' Vice President of Sales and Marketing commented on the new products, "Because the importance of color in today's business communications is high, the cost of color printer supplies can become a success barrier for small and mid-sized businesses. Product introductions like Media Sciences' color toner cartridges for use in the sub-$500 Oki C3100 and C3200 business color printers present a gateway to color for many such businesses."

The Oki C3100 and C3200 business color printers are popular among small and mid-sized businesses and have been well-received in the marketplace, with accolades for their value, speed, glossy color output, and the relative affordability of consumables.

Media Sciences began shipping newly manufactured color toner cartridges for use in the Oki 5000 series of printers approximately one year ago, and for the Oki 7000, and 9000 series of printers last Spring. Media Sciences is currently taking orders for and anticipates its 100% newly manufactured, high quality, color toner cartridges for use in Oki C3100 and C3200 business color printers will ship within the next 30 days.

About Media Sciences International, Inc. (AMEX:GFX): Media Sciences International, Inc. (AMEX:GFX), the leading independent manufacturer of solid ink and color toner cartridges for office color printers, has a strong reputation for being the informed customer's choice. As the premium quality price alternative to the printer manufacturer's brand, Media Sciences' newly manufactured color toner and solid ink products for use in Xerox(R), Tektronix(R), OKI(R), Ricoh(R), Konica-Minolta/Minolta-QMS(R), Epson(R), and Brother(R) office color printers deliver up to and over 30% in savings when compared to the printer manufacturer's brand. Behind every Media Sciences product is The Science of Color(TM)-the company's proprietary process for delivering high quality products at the very best price, including its commitment to exceptional, highly responsive technical support and its longstanding, industry-leading warranty. With the Company's groundbreaking INKlusive(TM) FREE Color Printer Program (www.inklusive.com), printer users buy the supplies, and get the printer for free. For more information on the Company, its products, and its programs, visit www.mediasciences.com, E-mail info@mediasciences.com, or call 201.677.9311.

Brand names and trademarks are used for descriptive purposes only and are the properties of their respective owners.

Forward Looking Statements

Our disclosure and analysis in this report contain forward-looking information, within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, about our financial results and estimates, business prospects and products in development that involve substantial risks and uncertainties. You can identify these statements by the fact that they do not relate strictly to historic or current facts. These forward-looking statements use terms such as "believes," "expects," "may," "will," "should," "anticipates," "estimate," "project," "plan," or "forecast" or other words of similar meaning relating to future operating or financial performance or by discussions of strategy that involve risks and uncertainties. From time to time, we also may make oral or written forward-looking statements in other materials we release to the public. These forward-looking statements are based on many assumptions and factors, and are subject to many conditions, including, but not limited to, our continuing ability to obtain additional financing, dependence on contracts with suppliers and major customers, competitive pricing for our products, demand for our products, changing technology, our introduction of new products, industry conditions, anticipated future revenues and results of operations, retention of key officers, management or employees, prospective business ventures or combinations and their potential effects on our business. Our actual results, performance or achievements could differ materially from the results expressed in, or implied by, these forward-looking statements. Forward-looking statements are made based upon management's current expectations and beliefs concerning future developments and their potential effects upon our business. We cannot guarantee that any forward-looking statement will be realized, although we believe we have been prudent in our plans and assumptions. We cannot predict whether future developments affecting us will be those anticipated by management, and there are a number of factors that could adversely affect our future operating results or cause our actual results to differ materially from the estimates or expectations reflected in such forward-looking statements. We undertake no obligation to publicly update forward-looking statements, whether as a result of new information, future events or otherwise.

Source: Media Sciences International, Inc.

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