Quick Take With a 70% revenue contribution, PCs remain the most important segment for Intel’s valuation. Notebooks are replacing desktop shipments, and with increasing demand from emerging markets, notebook shipments are expected to continue rising in the future. Intel plans to introduce more than 140 core-based ultrabooks with a increasing number of convertible and touch enabled designs. It also aims to reduce ultrabook prices to around $599 this year. Strong R&D capabilities and manufacturing leadership with the upcoming production on the 14-nanometer process this year will help Intel retain its technology prowess. A robust pipeline of upcoming platforms can steer demand for AMD products. 3.3% of all mobile PC processors, excluding tablets or handhelds, will be based on the ARM architecture by 2016. Accounting for a substantial majority, Intel has been dominating the PC microprocessor market for the last two decades. It derives approximately 70% of its revenue from the PC market and thus declining PC shipments recently has impacted the company's growth rate. Though Intel has expanded its product offering to leverage the fast growing mobile computing market, PCs remain the most important segment for its valuation.