Indianapolis, IN (MMD Newswire) March 5, 2013 -- Didgebridge announces the National launch of a transformative, fully integrated, interactive video ad platform that enhances the ability of Advertisers and Marketers to deliver video content and custom landing pages on an enormous scale. It also instantly measures campaign effectiveness and behavioral change. This proprietary technology measures actual progressive levels of consumer interest - from initial engagement through purchase - while providing performance insights and P&L analytics aggregated instantly and scored from all points of consumer contact (including internet, mobile, electronic, digital and any other option which supports a QR code or SMS text).
The platform utilizes cloud-based software and a patent-pending integrated video ad and microsite builder that can integrate ad content of any size, deliver it to an audience initiated point of contact, and precisely capture multiple degrees of consumer response on a huge but cost efficient scale. These responses are tabulated in real time through a secure, mobile accessible "Dashboard" which measures 7 escalating steps of effective involvement.
The specific benefits to advertisers and marketers include: 1.) audience initiated media delivered at the point of greatest impact; 2.) enormous scalability; 3.) real time behavioral analytics; all of which is 4.) instantly adjustable, flexible, and sharable on social media.
"Our technology integrates the unrivaled power of video across the spectrum of advertising touch points while instantly measuring progressive levels of real consumer engagement and delivering aggregated behavior modification based effectiveness scores. This has never been done before to our knowledge" says John McNulty Didgebridge CEO and former Gillette and Kodak Senior Executive, "because in the world of digital media the sad fact is - not all clicks are created equal."
"This new Platform is a marketer's advertising dream come true" says Hank Kogan, Didgebridge founding partner and former Leo Burnett executive. "It's flexible, can do multiple campaigns/messages at once, instantly adjustable on the fly while being extraordinarily cost efficient. It integrates everything needed in one place with a whole tool kit of varied communication and measurement options" not surveys, not projections but real attitude change and purchase behavior analytics. From this actionable decisions can be made and true ROI measures can be derived"
Didgebridge co-founder and Chief Innovation Officer Ryan Swadley notes "the video ad and microsite builder increase the capability and consumer reach of smaller advertisers with the significant power of video coupled with real time, real behavior data measurement of the results. At the same time it provides massive scale opportunities and unprecedented real time in-depth real behavior and persuasion measurements for large advertisers."
Didgebridge is an Indianapolis-based digital technology and analytics firm which specializes in ROI-measurable ad scoring and metrics for all forms of electronic and print communications programs. The firm's patent-pending ABM-ROI Metrix® system is being used by leading consumer brands and retailers to optimize their marketing budgets. More information about Didgebridge can be found at www.didgebridge.com.
CONTACT: John McNulty