March 05, 2013 at 03:00 AM EST
2013 Smiles For Life Campaign Seeks to Raise Record Amount of Money for Children's Charities
SALT LAKE CITY, UT, March 05, 2013 /24-7PressRelease/ -- Help improve a child's life by having your teeth whitened. Sound easy? That's because it is. The 15th annual Smiles For Life Campaign began March 1st, which means dental patients nationwide can brighten a child's future just by visiting their local Crown Council dentist. The campaign runs from March until June and 100% of the proceeds from teeth whitening procedures are donated to worthy children's charities, both locally and around the world. As an additional incentive, each tooth whitening patient enjoys their smile brightening procedure at a discounted rate. Patients love the unique opportunity to improve the lives of children in need while also enhancing their own smile.

Since its creation, the Crown Council's Smiles For Life Campaign has raised over $31 million for seriously ill, disabled and disadvantaged kids. Donations from last year alone totaled $1,303,605.39. Smiles For Life is gearing up to break the $32 million mark for total collections during this year's drive.

"Smiles For Life allows a person to help children in need by doing something that benefits them as well," explains Greg Anderson, director of the Crown Council. "Our doctors donate their time and expertise, while Philips Oral Healthcare (makers of ZOOM! teeth whitening and BriteSmile trays) generously donates all whitening supplies. You receive a brighter smile, and, best of all, provide children with a brighter future."

This is a wonderful and easy way for members of the community to help make a real difference in a child's life. Many local Crown Council dentists offer gift certificates for teeth whitening, making it easier than ever to give the gift of a new smile to friends and loved ones, while also giving hope to children in need.

Half of the donations raised by Crown Council dentists are given to their preferred local children's charity, with the balance going to the Smiles For Life Foundation for distribution among approved charities throughout the world. Stay tuned to see how much Smiles For Life is able to raise this year. Better yet, participate!

Patients who would like to get involved should talk to their local Crown Council dentist participating in Smiles For Life.

For more information on the campaign, please visit: http://smilesforlife.org/.

About The Crown Council
The Crown Council is an alliance of driven, dedicated dentists who are committed to excellence in their practice, improving their patients' oral health and bettering the communities around them. By creating the Smiles For Life Foundation, the Crown Council has been able to provide a way for dentists to serve others through charitable work. Information about the Crown Council is available at: http://crowncouncil.com/.

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