Whirlpool Corporation, the $8.75 billion maker of home appliances, is teaming up with Habitat for Humanity to build homes for seven families across the Midwest. The builds will take place in communities where Whirlpool has manufacturing, customer service and administrative offices.
"Together with Habitat for Humanity International and the local Habitat affiliates, we're proud to announce our list of build locations this year," said Tanu Grewal, senior brand manager at Whirlpool, at a ceremony in Benton Harbor, Mich., where one of the houses will be built.
The other houses will be built in Cleveland, Tenn.; Tulsa, Okla.; Ottawa, Marion and Findlay, Ohio; and Bloomington, Ind., as part of a campus build at Indiana University.
2013 marks the fifteenth year of Whirlpool's partnership with Habitat for Humanity, a global nonprofit housing organization that builds and rehabilitates homes. Intrinsic to Habitat's approach to its work is a studious avoidance of "charity." Beneficiaries of Habitat's work contribute "sweat equity," helping to construct their own future houses.
Harry Stevens is a freelance reporter covering climate change, corporate social responsibility, social enterprise, and sustainable finance. Harry has contributed to several media outlets, including Justmeans, GreenBiz, SocialEarth, and Sustainablog. You can follow Harry on Twitter: @Harry_Stevens
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KEYWORDS: Housing, homelessness, Habitat for Humanity, whirlpool, Sweat Equity, csr, sustainability