Get On Down Co-Founder Matt Welch On Physical Music and Rap Re-issues
Personality can go a long way in the music industry, even during a time of instability. Matt Welch, who co-founded Boston-based label Get On Down, can attest to that fact: In the past few years Get On Down has become a premiere reissue imprint known best for its impressive and creative re-packaging of beloved rap albums. The label has released a box-set version of GZA's Liquid Swords that includes a chess set, revived Raekwon's Only Built 4 Cuban Linx... in its fetishized purple-colored cassette format, and earlier this week it dropped a new version of Ghostface Killah's Ironman that comes with a puzzle of the album's artwork. At a time when musicians and labels often bend their wills to the digital marketplace Get On Down has carved out a niche by focusing on the physical product.