SOURCE: FedEx Corporation
FedEx has a longstanding commitment to narrative storytelling and one that puts it in a good position when it comes to social media sustainability storytelling. Now through its Earthsmart initiative the global delivery carrier has a defining framework to communicate its sustainability actions.
FedEx uses its corporate blog as well as the Twitter feed of its vice president of Environmental Affairs & Sustainability, Mitch Jackson, to offer no-nonsense updates about sustainability activities while its shareable http://earthsmart.van.fedex.com/#none">Earthsmart site mixes information with http://earthsmart.van.fedex.com/#route">fun logistics games (what’s not to love about a FedEx delivery van version of Pacman) to get you thinking about the environmental challenges of meeting delivery demands. Admittedly the creativity may be a little overstretched when it comes to trippy Facebook Enchanted Forest app.
But creative excess apart, FedEx also continues to communicate its CSR efforts effectively through its FedEx Cares sites and social properties. Throw in a clear and shareable online Citizenship report and you have an informative, engaging and useful social media sustainability strategy.
KEYWORDS: sustainability, FedEx, Wizness, smi-wizness, smi-wizness social media sustainability index, Social Media, social media communications, communications, sustainability communications, EarthSmart, enchanted forest app