Tyson Schwartz has been named Vice President of Sales & Marketing for Soft-Lite LLC. In his new role, Schwartz will direct the company's sales expansion and growth, as well as oversee the marketing department. His duties will include developing sales strategies and managing Soft-Lite's sales force, developing the company's dealer base, exploring innovative trends, and ensuring that Soft-Lite's quality and service standards remain second to none. He will also oversee the complete in-house marketing department that Soft-Lite incorporated last year to help expand its marketing capabilities and offer its dealers even stronger marketing support, including many innovative new tools to help dealers promote their products more successfully.
"Tyson is a 20-plus year veteran of our industry and brings great knowledge and expertise to our team," said Roy Anderson, President. "He is a strong proponent of selling systems and has a successful background in assisting dealers with their business models. There is no doubt we are going to do great things together and build off the market-leading success we have already established in the industry."
"I am extremely excited to continue building and growing Soft-Lite's brand in the marketplace. Soft-Lite has established itself as the market leader for direct dealer business. I look forward to developing even more tools for our customers and expanding our distribution network," said Schwartz.
Soft-Lite is a vinyl replacement window and door manufacturer headquartered in Streetsboro, Ohio. The company is a multiple Crystal Achievement Award winner and is also a recipient of the Friedman Corporation Customer Appreciation Award, the Window & Door Top 100 Manufacturers recognition, and the Door and Window "Companies To Watch" recognition. Soft-Lite Gorell LLC, a wholly owned subsidiary of Soft-Lite, also achieved recognition as the only national ENERGY STAR Partner of the Year for seven consecutive years. For more information, visit http://www.soft-lite.com and http://www.gorell.com.
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