February 26, 2013 at 07:30 AM EST
WMS Announces B2B Online Gaming Agreement with Bonnier Gaming

Williams Interactive LLC, a wholly owned subsidiary of WMS Industries Inc. (NYSE:WMS), announced today that the Company has entered into an online content licensing agreement with Malta-based Bonnier Gaming, a wholly owned subsidiary of Scandinavian-based media conglomerate Bonnier Group. The agreement, pursuant to which Bonnier Gaming will have access to WMS’ online library of authentic slot games on their various gaming websites, further expands WMS’ premium video slot gaming content to new consumer audiences.

Bonnier Gaming’s online gaming websites will allow players the opportunity to enjoy WMS' proven player-popular slot content, including THE WIZARD OF OZ™, Zeus™, Reel 'Em In® and Jackpot Party® games. The commercial availability of WMS’ video slot content on Bonnier Gaming’s websites is expected to occur in the first half of calendar 2013.

Orrin J. Edidin, President of WMS Industries Inc. and CEO and President of Williams Interactive LLC, said, "Bonnier has a long and distinguished tradition of launching and managing great media content, and by providing consumers with access to exciting gaming content Bonnier Gaming has achieved significant growth in recent years while establishing itself as a leader in interactive gaming. Our game server integration team has an established relationship with Bonnier Gaming, and we are excited to expand that relationship to include the online launch of our classic WMS slot games."

"The alliance with Bonnier is another premier endorsement of WMS’ online gaming capabilities and demonstrates our growing momentum in expanding the worldwide audience for our gaming content. I’m confident that as we bring new levels of excitement and entertainment to Bonnier’s online community of players we will achieve great success together in the years to come."

Jacob Lindorff, Chief Marketing Officer of Bonnier Gaming, said, "Our Company’s success has been built on the basis of offering the highest level of entertainment products and content to consumers that address their particular interests. WMS has a well-established history for providing innovative games that players enjoy and is an ideal partner for Bonnier Gaming. With a broad array of WMS games that have already proven popular on local casino floors in Sweden, we look forward to providing our players with access to a broad library of that same great gaming content."

About WMS

WMS serves the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which places leased participation gaming machines in legal gaming venues. The Company also develops and markets digital content, products, services and end-to-end solutions that address global online wagering and interactive social, casual and mobile gaming opportunities. More information on WMS can be found at www.wms.com or www.williamsinteractive.com or visit the Company on Facebook®, Twitter® or YouTube®.

About Bonnier

Bonnier Gaming was founded in 2008 with the assignment to invest, operate, develop, and market online gaming products and services. Bonnier Gaming is a part of the Bonnier Group.

THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co. (s13)

This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, products and liquidity. Forward-looking statements may be typically identified by such words as “may,” “will,” “should,” “expect,” “anticipate,” “plan,” “likely,” “believe,” “estimate,” “continue,” “project,” and “intend,” among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. We undertake no obligation to update such forward looking statements, all of which are made only as of this date, February 26, 2013. Factors which could cause our actual results to differ from those projected or contemplated in any such forward-looking statements include, but are not limited to, the following factors: (1) our business may be disrupted while the acquisition by Scientific Games is pending or if the acquisition is not consummated as our ability to transact business with customers, suppliers and other business partners may be adversely affected; (2) in the event our recently announced acquisition by Scientific Games is not consummated, the price of our stock may be affected; (3) it may be difficult for us to retain and recruit employees in vital areas while the acquisition is pending or if it fails; (4) in connection with the recent implementation of our enterprise resource planning system, there is the risk of inaccurate data or reporting and significant design errors that could have a negative effect on our operating results and impact our ability to manage our business which could constitute significant deficiencies; (5) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (6) changes in regulations or regulatory interpretations that may adversely affect existing product placements or future placements; (7) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (8) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (9) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (10) a greater-than-expected demand for operating leases by customers over outright product sales or sales financing leases that shift revenue recognition from a single period to the term of such operating leases; (11) a reduction in play levels of our participation games by casino patrons, whether due to economic conditions or increased placements of competitive product; (12) inability of suppliers of key components to timely meet our requirements to fulfill customer orders; (13) increased pricing or promotional competitive activity that adversely affects our average selling price or product revenues; (14) a failure to obtain and maintain our gaming licenses and regulatory approvals; (15) failure of customers or players to adapt to the new technologies that we introduce in new product concepts; (16) a software anomaly or fraudulent manipulation of our gaming machines and software; (17) a failure to obtain the right to use or an inability to adapt to rapid development of new technologies; (18) an infringement claim seeking to restrict our use of material technologies; (19) risks of doing business in international markets, including political and economic instability, terrorist activity, changes in importation and repatriation regulations such as currently experienced in Argentina, and foreign currency fluctuations; and (20) the unfavorable outcome of any legal proceedings in which we may be involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under “Item 1. Business,” “Item 1A. Risk Factors” and “Legal Proceedings” in our Annual Report on Form 10-K for the year ended June 30, 2012, and our more recent reports filed with the U.S. Securities and Exchange Commission.

Contacts:

FOR WMS:
Investors
WMS Industries Inc.
William H. Pfund, 847-785-3167
VP Investor Relations
bpfund@wms.com
or
JCIR
Joseph N. Jaffoni or Richard Land
212-835-8500
wms@jcir.com
or
Media
WMS Industries Inc.
Mollie Cole, 773-961-1194
Director, Communications
mcole@wms.com
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