More VC activity in European e-commerce: Windeln.de, an online shop for baby products in Germany (or Diapers.com clone), has raised a €15 million (~$19.6m) new round of funding from existing investors DN Capital and Acton Capital Partners, while new investors MCI and 360 Capital Partners also participated. We understand that DN capital and MCI co-led the round. The new capital will be used to expand the product offering and improve customer service, as well as enter additional European markets.
Claiming to be Germany’s largest web store for daily baby products, Munich-based Windeln, offers more than 20,000 products of over 300 brands which can be ordered for home delivery. These range from diapers, baby food and skin care to safety products, such as gates and monitors.
In the official announcement, DN Capital’s Nenad Marovac talks up Windeln’s “extraordinary performance” in 2012, citing strong growth, lean operations, superb logistics, and marketing, as reasons for this follow-on.
Moving forward, MCI’s Tomasz Czechowicz adds in a statement: “After the great traction in the German-speaking markets and now a revenue run rate of EUR 50 millions, we are very happy to support the launch in new and attractive markets, making windeln.de a European category leader”.
Windeln was founded by Konstantin Urban and Alexander Brand in October 2010, and currently employs 50 staff members.