Valassis and Roundy's, Inc. Announce In-store Marketing Partnership
Leading Midwest Grocer Brings Store Count to Over 17,000 in Valassis Network

LIVONIA, Mich., Feb. 25, 2013 /PRNewswire/ -- Valassis (NYSE: VCI), a leader in intelligent media delivery, and Roundy's, Inc. (NYSE: RNDY), a leading grocer in the Midwest, announced today a partnership to develop and execute in-store marketing and media programs. The deal is effective immediately with a scheduled July 2013 launch.    

With this new partnership, Valassis will reach Roundy's customers in-store while shopping in the grocery aisle. The new partnership will enable Roundy's to create a consistent look for its marketing and media programs, aligning with the company's overall marketing objectives and maximizing efficiencies across the Roundy's network of stores. This will create a shopping environment that directly meets consumers' needs.

"Valassis has had a long-standing relationship with Roundy's and we're thrilled to now be a part of their in-store marketing strategy," said Michael Kowalczyk, Valassis Vice President, In-Store & Digital Retail Development.  "Roundy's joins an increasingly powerful network of retail partners who are looking to innovate and redefine the in-store marketplace in order to provide consumers a more relevant and engaging shopping experience."   

"We are pleased with the innovation and creativity Valassis brings," said Joe Wood, Vice President of Marketing for Roundy's. "We look forward to leveraging their cutting-edge in-store marketing techniques to enhance our value proposition and in-store shopping experience."

Roundy's operates five retail banners: Pick 'n Save, Rainbow, Copps, Metro Market and Mariano's.

About Valassis
Valassis (NYSE: VCI) is a leader in intelligent media delivery, providing over 15,000 advertisers proven and innovative media solutions to influence consumers wherever they plan, shop, buy and share.  By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale.  Valassis subsidiaries include Brand.net, a Valassis Digital Company, and NCH Marketing Services Inc. Valassis consumer brands include RedPlum® and save.com. Its signature Have You Seen Me?® program delivers hope to missing children and their families. To learn more, visit Valassis.com.

About Roundy's  
Roundy's is a leading grocer in the Midwest with nearly $4.0 billion in sales and more than 18,000 employees. Founded in Milwaukee in 1872, the Company operates 160 retail grocery stores and 98 pharmacies under the Pick 'n Save, Rainbow, Copps, Metro Market and Mariano's retail banners in Wisconsin, Minnesota and Illinois.

Valassis Cautionary Statements Regarding Forward-looking Statements   
This document contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; a shift in client preferences for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation and/or increased competition from new media formats including digital; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients' promotional needs, inventories and other factors, including, without limitation, high levels of coupon redemption rates; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; possible governmental regulation or litigation affecting aspects of our business; clients experiencing financial difficulties, or otherwise being unable to meet their obligations as they become due, could affect our results of operations and financial condition; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange Commission, including our reports on Forms 10-K and 10-Q and the foregoing information should be read in conjunction with these filings.  We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE Valassis

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