February 25, 2013 at 11:58 AM EST
HowAboutWe Launches New Ad, Landing Page To Promote Couples Rewards Product
HowAboutWe launched its Couples product all the way back in September , but as an online dating site catering to both singles and couples, the startup is toying with the best way to market both products simultaneously. That said, HowAboutWe has launched a new commercial alongside a new site landing page with options for both singles and couples. The company has been testing the landing page, which expands and offers more information on either product, for the past three weeks. The new unified experience will now spread more rapidly throughout the New York area as HowAboutWe begins its transition from a traditional dating site to a lifestyle brand for relationships in all stages.
Screen Shot 2013-02-25 at 11.40.26 AM

HowAboutWe launched its Couples product all the way back in September, but as an online dating site catering to both singles and couples, the startup is toying with the best way to market both products simultaneously.

That said, HowAboutWe has launched a new commercial alongside a new site landing page with options for both singles and couples.

The company has been testing the landing page, which expands and offers more information on either product, for the past three weeks. The new unified experience will now spread more rapidly throughout the New York area as HowAboutWe begins its transition from a traditional dating site to a lifestyle brand for relationships in all stages.

Offline is all the rage in the online dating space these days. Plenty of traditional dating sites are working on mixer type products, while OkCupid has its new Crazy Blind Date app that sends you on a (fingers-crossed) one night stand. And of course, products like Grindr and Hornet have existed for a while, using location info to get people together on the spot.

HowAboutWe claims to be the “first Offline dating site,” and takes a slightly different approach in its offline Couples product, offering rewards and deals to couples who join the service for various romantic dates in their area.

Singles pay anywhere between $8 to $35 per month, depending on how many months they initially subscribe for. Meanwhile, couples pay a monthly membership fee of $80 (which can go toward their first date each month) to receive access and discounts on cool dates.

Marketing these very different products alongside one another proved difficult for the company, but founder Brian Schechter feels that the TV spot, which has proven to be an affective user acquisition strategy in the past, adequately portrays the evolution from single to pair to couple. HowAboutWe simply wants to be a part of that.

The new landing page has shown a 20 percent bump in conversion rates during its testing period, which was preceded by January, HowAboutWe’s best month ever. January saw 2x more HowAboutWe couples subscriptions than the previous five months combined.

Following up on that growth and the rebranding efforts, HowAboutWe has initiated the process of launching in San Francisco and “several other markets.”

Here’s a peek at the new TV spot:

HowAboutWe.com TV Commercial “Be Together” from HowAboutWe on Vimeo.


Stock Market XML and JSON Data API provided by FinancialContent Services, Inc.
Nasdaq quotes delayed at least 15 minutes, all others at least 20 minutes.
Markets are closed on certain holidays. Stock Market Holiday List
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
Press Release Service provided by PRConnect.
Stock quotes supplied by Six Financial
Postage Rates Bots go here