Is Twitter Cause Marketing Cause for Celebration?

SOURCE: Cone Communications


Prove Your Purpose

Today, cause marketing execution rarely exists without social media. Savvy cause marketers integrate social media into their campaigns to drive awareness and affinity – but can social media also become a direct sales tool? The recent partnership between fashion designer Donna Karan's Urban Zen Foundation and American Express aims to do just that, taking cause-related products off the shelves and into your Twitter feed.

To read more on Cone's Prove Your Purpose blog, please click here.


Tweet me: Is Twitter #causemarketing cause for celebration? @Cone

Contact Info:

Cone Communications

KEYWORDS: Marketing, Media & Communications, People, Social Action & Community Engagement, Technology. Innovation & Solutions, Twitter, Cone, cause marketing

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