SOURCE: Cone Communications
Today, cause marketing execution rarely exists without social media. Savvy cause marketers integrate social media into their campaigns to drive awareness and affinity – but can social media also become a direct sales tool? The recent partnership between fashion designer Donna Karan's Urban Zen Foundation and American Express aims to do just that, taking cause-related products off the shelves and into your Twitter feed.
KEYWORDS: Marketing, Media & Communications, People, Social Action & Community Engagement, Technology. Innovation & Solutions, Twitter, Cone, cause marketing