February 25, 2013 at 08:00 AM EST
ZTE Selects Cypress’s TrueTouch® Gen4 Touchscreen Solution To Launch Flagship Nubia Brand Z5 Smartphone

Cypress Semiconductor Corp. (Nasdaq: CY) today announced that ZTE, the world’s fourth-leading provider of mobile phones, has selected the TrueTouch® Gen4 solution from Cypress to implement the touchscreen for its initial Nubia brand smartphone. The new top-of-the-line Nubia Z5 uses the Gen4 solution to power its dynamic five-inch, 1080-pixel multi-touch touchscreen display. Gen4 delivers leading signal-to-noise ratio (SNR) to limit noise interference and provide the Nubia Z5 with accurate performance in any operating environment. Gen4 also offers best-in-class waterproofing capability, enabling accurate touch input and finger tracking in the presence of moisture from rain, condensation, or sweat.

The Nubia Z5 is an Android phone operating on 4G LTE networks that packs a quad-core CPU, 2 GB of RAM, and a 13-megapixel camera into its 7.6-mm ultra-thin body. TrueTouch Gen4 provides the phone with a Charger Armor™ feature that enables operation in the presence of very noisy chargers. The TrueTouch solution’s built-in waterproofing functionality delivers another unique feature, as it allows mobile electronics to meet IP-67 standards without extra sealants or shield layers.

“The TrueTouch solution provides the performance and differentiating features we wanted for the launch of our top-end Nubia brand,” said Gao Dakun, Director of Marketing for the Nubia line. “Cypress’s team in China offered great support on the project to help us realize our vision for the Nubia Z5 and bring it to market.”

“We are very pleased to work with a recognized leader such as ZTE to launch the Nubia Z5 as the flagship of their new brand,” said John Carey, Senior Director of TrueTouch Marketing at Cypress. “Our TrueTouch Gen4 line offers industry-leading noise immunity to ensure flawless multi-touch tracking performance, and the solution’s waterproofing capability is unmatched.”

About Cypress Gen4

The Gen4 family was designed from the ground up to deliver leading signal-to-noise ratio (SNR) in real-world applications. The Gen4 touchscreen controller delivers 10V transmit (Tx) along with Cypress’s proprietary Tx-Boost™ multi-phase Tx solution for the highest in-application SNR in the industry. Combined with TrueTouch’s unique Charger Armor noise-mitigating technology and display noise cancellation algorithms, Gen4 leads the field in performance in the presence of noise. Gen4 also offers value-added features such as built-in waterproofing capability and support for display integrated designs.

About TrueTouch

Cypress’s TrueTouch solution offers the world’s widest array of features, including true single-layer sensor support, waterproofing, 1-mm passive stylus support, hover capability, and the Charger Armor feature that enables mobile phones to operate in the presence of very noisy chargers. In addition, TrueTouch devices offer Cypress’s legendary noise immunity with patented capacitive sensing technology that enables flawless operation in noisy RF and LCD environments. More information is available at touch.cypress.com.

About Nubia

Nubia is a new ZTE brand name for high-end smartphones. It was launched in October 2012. Nubia brand is independently managed and differentiated by a separate team from the ZTE brand. It mainly focuses on the high-end, open market in China, and gradually is developing around the world. Nubia will be favored by consumers through differentiation on concept, design, price, advertisement and service. The Nubia Z5 was launched in December 2012 and is the first smartphone under the Nubia brand.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® 1, PSoC 3, and PSoC 5 programmable system-on-chip families and derivatives, CapSense® touch sensing and TrueTouch solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets, PCs, and tablets. Cypress is also the world leader in SRAM memories. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial, and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo, TrueTouch, PSoC, CapSense, and West Bridge are registered trademarks and Charger Armor and Tx-Boost are trademarks of Cypress Semiconductor Corp. All other trademarks are property of their owners.

Contacts:

Cypress PR
Samer Bahou, 408-232-4552
samer.bahou@cypress.com
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