February 22, 2013 at 13:01 PM EST
Fancy Reportedly Buys Samplrs.com To Beef Up Its Artisanal Food Business
We haven't heard too much from Fancy.com -- a competitor to Pinterest and other sites focused on social commerce -- since they raised $26 million in October 2012, but it looks like this is changing today. Fancy has apparently acquired Samplrs.com -- a specialist in artisanal foods, which it sells by subscription as well as a la carte. The news, which we received via anonymous tip, was reportedly sent out in a customer email from Samplrs today. When you visit the site, it now redirect to Fancy.com.
samplrs logo

We haven’t heard too much from Fancy.com — a competitor to Pinterest and other sites focused on social commerce — since they raised $26 million in October 2012, but it looks like this is changing today. Fancy has apparently acquired Samplrs.com — a specialist in artisanal foods, which it sells by subscription as well as a la carte. The news, which we received via anonymous tip, was reportedly sent out in a customer email from Samplrs today. When you visit the site, it now redirect to Fancy.com.

We are reaching out to both Fancy and Samplrs to confirm this news directly and to find out what happens with Samplrs’ current business but it looks like it has closed down for now. “We will be opening soon,” reads the page that used to describe the different prices for products.

Fancy can use this beef up (ahem) the food section of its fashion-conscious social commerce site, and it can use it to steer the site further into direct commerce.

Samplrs’ business model worked like this. You could buy products a la carte each month users received 4-6 products from “up and coming” local food artisans. These produced ranged from “cookies and chocolates to spreads and sauces.” Users also got cards with recipe and pairing suggestions.

The subscriptions ranged from $29.99/month up to $179.95 for six-month subscriptions. It also offered a concierge service.

More to come. Please refresh for updates.


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