February 20, 2013 at 02:00 AM EST
Social Media Engagement – Are You Driving the Conversation?

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company

SOURCE: Taiga Company

DESCRIPTION:

"There's only one thing in the world worse than being talked about, and that's not being talked about."  Oscar Wilde, 1890

This quote written over a century ago summarizes one of the driving factors for today’s social media engagement strategy developments.  With the increasing speed of communication now available through the variety of social tools, most companies might think that limiting conversation (i.e. managing business risk) may be the ideal social media engagement strategy.  Our sustainability consulting, like many other thought leaders in the space, believes the exact opposite. Click here to continue reading, Social Media Engagement – Are You Driving the Conversation?

Home to one third of the earth's trees, the Taiga is the largest land-based biosphere and encircles the globe. Its immense oxygen production literally changes the atmosphere and refreshes the planet. It is this continuous renewal that has shaped Taiga Company's vision to drive similar change in the business world. Taiga Company seeks to be the "oxygen for your business".

Tweet me: Social Media Engagement – Are You Driving the Conversation? http://bit.ly/10SUDVJ by @TaigaCompany #sustainability

KEYWORDS: Business & Trade, csr, sustainability, Taiga Company, Conservation, social media engagement

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