February 19, 2013 at 15:00 PM EST
Indian Motorcycle Roars into Daytona Bike Week

Indian Motorcycle, the original American motorcycle company, today announced its power-packed schedule of events for Daytona Bike Week 2013, which takes place March 9-16, 2013 in Daytona Beach, Florida.

Making History: The All-New Indian Motorcycle Engine Reveal – Saturday, March 9, 9 p.m., Dirty Harry’s Pub, 705 Main St.
Daytona Beach Bike Week will prove to be a pivotal moment in the history of Indian Motorcycle and a historic milestone in motorcycling. The long-awaited, completely new Indian Motorcycle engine will make its debut to members of the press and motorcycle enthusiasts from around the world. A special unveiling event will be held on Saturday, March 9 at 9 p.m. EST at Dirty Harry’s Pub on Main Street in the heart of Daytona Beach. Special celebrity guest Mike Wolfe, host of HISTORY Channel’s “American Pickers” series and diehard Indian Motorcycle fan, will be on-hand to join the celebration. No tickets are required for this chance to take part in history, but a fully charged camera is highly recommended. The public reveal promises a great time, some surprises, and plenty of American pride.

Experience the Thrill, Courtesy of Indian Motorcycle: Daytona International Speedway “Indian Motorcycle Spring Dash” – Saturday, March 16
To commemorate the 65th anniversary of the dominating Daytona 200 beach race victory by Floyd Emde on a 1948 Indian Big Base Scout, Indian Motorcycle will be the title sponsor of the Daytona International Speedway Spring Dash on March 16, 2013. Floyd’s son Don also won the fabled Daytona 200, and in homage to his father’s tenacious flag-to-flag win on the original beach course Don built a tribute motorcycle to replicate the bike his father would have had on the starting line in 1948. This rare Big Base Scout will be at the Indian Motorcycle display at the Daytona Speedway and will lead the Spring Dash event on March 16 with Don Emde at the controls.

In the celebration of this legendary anniversary, Indian Motorcycle will give away chances to make every motorcyclist’s dream come true — an opportunity to ride their bike around the Speedway. Starting Wednesday, March 13, visit the Indian Motorcycle Store at 506 Main Street or the Indian Motorcycle display at Daytona Motor Speedway for more information and to enter for a chance to participate (1 pass per motorcycle is required / approximately 400 passes available).

Indian Motorcycle @ Daytona International Speedway (Turn 4) – 9 a.m. – 5 p.m. daily
Visit the Indian Motorcycle Experience display at the Speedway every day throughout Daytona Bike Week for a chance to hear all the latest news, see the iconic Floyd Emde Big Base Scout tribute race bike, get inspired by an up-close look at the all-new engine starting Sunday, March 10 and check out the full line of 2013 Indian Motorcycle models including the stunning 2013 Indian Chief Vintage Final Edition.

Must-See Location: Indian Motorcycle Main Street Store – 10 a.m. – 6 p.m. daily, 506 Main Street
Located at 506 Main Street in downtown Daytona Beach, this Indian Motorcycle hub offers a chance to get up close with a specially created cutaway display of the all-new Indian Motorcycle engine starting Sunday, March 10. Visitors here can also enter to win admission to the “Indian Motorcycle Spring Dash” and walk away with a free, customizable premium item. A full collection of authentic apparel will be available for sale.

Must Experience: “Destination Daytona” – 9 a.m. – 8 p.m. daily, Ormond Beach
Celebrating the pride of engineering and heritage, this site offers a display facilitated by the National Motorcycle Museum featuring vintage Indian Motorcycle engines and complete motorcycles including a 1927 Indian Scout and a rare 1913 Indian Twin. Additionally, Destination Daytona includes a custom display showcasing the awesome new Indian Motorcycle engine. Limited edition Indian Motorcycle/Daytona Bike Week 2013 t-shirts will also be on-sale.

Fans of Indian Motorcycle are encouraged to visit www.indianmotorcycle.com, follow us on Twitter at www.twitter.com/indianmotocycle, and Like Us at www.facebook.com/indianmotorcycle. For more information on the National Motorcycle Museum visit http://www.nationalmcmuseum.org.

ABOUT INDIAN MOTORCYCLE
Indian Motorcycle, a wholly-owned division of Polaris Industries Inc. (NYSE: PII), is America’s original motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.

ABOUT POLARIS INDUSTRIES
Polaris is a recognized leader in the powersports industry with annual 2012 sales of $3.2 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris and KLIM branded apparel and Polaris accessories and parts.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.

Contacts:

Skyya Communications
Megan Kathman, 952-746-1311
megan.kathman@skyya.com
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