U.S. Bank is encouraging students, parents and community supporters of high schools in Nebraska to enter Rally4Reward$ and compete for six $2,500 cash awards. The program is an integrated social media and a traditional enter-to-win on-site program to reward Nebraska School Activities Association (NSAA) high schools in Nebraska with funds for programs and activities using a social media application from CafeGive Social.
The program is a joint effort between and the NSAA. Schools are awarded points when the community participates. One high school in each of NSAA's six athletic divisions that earns the most points will be rewarded $2,500. Awards are intended to fund any program or activity at the winning schools. U.S. Bank has supported the NSAA since the 1997-1998 school year.
"We are thrilled U.S. Bank is helping the NSAA membership earn $2,500 for their school's activity fund through the Rally 4 Reward$ program," said NSAA Executive Director Rhonda Blanford-Green. "In this day and age it is difficult to run quality programs without adequate funding. Rally 4 Reward$ offers a fun, interactive way for anyone who supports their favorite high school to earn money for those activity programs."
How the program works
To nominate a high school and start earning points, participants need to visit the U.S. Bank Facebook page at http://www.facebook.com/usbank, and click on the Rally4Reward$ tab. Nomination points can be earned both on-line and by printing out the nomination form and visiting any U.S. Bank branch in Nebraska. Existing customers, new customers and visitors are all awarded points for the school they nominated when they visit any U.S. Bank branch in Nebraska and drop off their nomination forms.
Cash rewards of $2,500 each will be given to the six schools earning the most points in the Rally4Reward$ program in the state. Schools in each of NSAA's categories for athletic programs are eligible, so the competition is between schools of similar size. The program is running now and ends on April 3, 2013.
This is the first scholastic giving program that takes the bank's support to social media. The program was developed with CafeGive, and takes advantage of their social marketing platform and web and social media applications designed to help companies engage with fans on a website, or in social media, and to enhance a traditional in store promotion.
By using CafeGive, Rally4Reward$ can be shared via Facebook and Twitter by friends to reach high school supporters quickly and easily. Parents and community supporters are encouraged to participate and to show support for their local Nebraska high school.
About Nebraska School Activities Association (NSAA)
The Nebraska School Activities Association (NSAA) is comprised of 309 member public and non-public high schools, which set the policies and procedures that govern high school activities and interscholastic competition within the state. It is the NSAA's belief that interscholastic activities supplement a school's academic program. By providing worthwhile experiences through athletics and fine arts activities, each high school participant can develop physically, emotionally, and socially while learning the values of hard work and good citizenship.
About U.S. Bancorp
U.S. Bank operates 57 branches and employs more than 650 people in Nebraska. U.S. Bancorp (NYSE: USB), with $354 billion in assets as of Dec. 31, 2012, is the parent company of U.S. Bank, the 5th largest commercial bank in the United States. The company operates 3,084 banking offices in 25 states and 5,065 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at http://www.usbank.com.
CafeGive is the only company that combines social media marketing with meaningful, action-oriented cause marketing applications. Using our product, CafeGive Social, we have helped companies, agencies and nonprofits of all sizes connect with customers to build brand, enhance reputation, raise awareness and effect social change. Headquartered in Portland, Oregon, CafeGive is a privately held company. For more information visit CafeGive.
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