OK it’s kind of catchy but… The tech giant Apple has aired two new 30 second iPad television commercials, named “Alive” and “Together” — trying to emphasize what you can do with iPad and iPad mini tablets. I wonder, if these tv ad campaign will be effective or not?
So, what’s your reaction to the Alive and Together: Apple TV Commercials?
After viewing these test ads, my first reaction: catchy but ordinary… i don’t want to see them anymore… it certainly should not be – ordinary.
My second reaction: Simple and to the point, as usual.
Both ads focus on three key words and the apps associated with them. The first ad, titled “Alive,” features Loud, Deep, and Alive and the second ad, “Together,” features Wild, Bright, and Together. Each ad’s description states: “With over 300,000 apps, iPad is up for anything you are.”
Some of the popular iPad apps featured in the two commercials include: Amplitube, Style.com, Garageband,TED,iMovie, iBookstore, Toca Hair Salon, Vimeo, iBooks, iPhoto, FaceTime, Glow Hockey 2 HD, Dinosaur Zoo, Endless Alphabet, Solar Walk -3D Solar System, Ultimate Sharks, Rockmate and Heart Pro III
1) Apple – iPad – TV Ad – Alive: With over 300,000 apps, iPad is up for anything you are
2) Apple – iPad – TV Ad – Together: With over 300,000 apps, iPad is up for anything you are