Oddly enough, a Brazilian regulatory agency, the Institute of Industrial Property (INPI), ruled that Apple does not have exclusive rights to the “iPhone” trademark in the country of Brazil.
Ouch…. Now it’s official… Apple, therefore, has no right to use the iPhone name in Brazil.
But, the Cupertino, Calif.-based firm Apple is certainly no stranger to battles over trademarks.
Hilariously, the company who owns the trademark now sells an Android phone called the iPhone Neo One for $304.
A small handset manufacturer Gradiente Electronica registered the trademark in 2000 (seven years before the Apple) is also allowed to legally use the iPhone name in Brazil. Apple had applied for exclusive rights to the iPhone name in Brazil in 2007.
Gradiente Electronica now IGB Electronica SA began selling a device called “iPhone Neo One” in December 2012.
Running Android 2.3 Gingerbread, the Gradiente iphone Neo One works with a 3.7-inch display with a 320 x 480 pixel resolution and a single-core 700MHz processor under the hood. It has 2GB of storage and 5 megapixel camera.
It is quite likely, Gradiente retains an option to sue Apple for exclusivity of the iPhone name (be it an iPhone 5, iPhone 4S, or otherwise) on smartphones.
And ultimate troll award goes to Gradiente Electronica (IGB Electronica SA)!!!!
Tech giant Apple boss Tim Cook seemed to …