That’s the expectation…. as world’s top chip maker, Intel plans to sell an Internet television set-top box directly to the public later this year — a service that will both stream live content and provide content on demand.

Presumably, Intel will be competing with heavyweights like Apple, Amazon and Google in a $100 billion cable television ecosystem… will join the ranks with Hulu and Netflix.

In order to deliver a better viewing experience, Intel’s set-top-box will also have a front-facing camera designed to watch you while you are watching it — to automatically steer content and ads toward specific users.

Intel’s plan, if successful and consumers can get past the camera’s creep factor … they may like Intel’s plans for bundling content!!!

Few facts of Intel’s Internet TV service are as follows:

• It will be internet based and released this year with a set top box.
• Users will be able to watch live TV and On Demand programming and numerous other offerings.
• The hardware and software will be directly though Intel with no third parties involved.
• The set top box with a camera that can detect who is in front of the TV.
• The service will not run cheap and will not destroy the current satellite and cable TV models.

“I believe we can bring an incredible television experience via the Internet to consumers,” said Intel Media vp/gm Eric Huggers.   Huggers said that his team has been working directly with TV programmers on the product, though he wouldn’t say whether any companies have signed content distribution agreements. The hang-up may be the product’s business model. Customers would pay Intel instead of the cable companies, he said.

“If the bundles are bundled right, there’s real value in that opportunity to create a more flexible environment where [users] have more control than they do today,” he said. “I don’t believe the industry is ready for pure a la carte [programming],” in which consumers could pick and choose what channels they want.”

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