Netflix’s first original drama, House of Cards, is available now; new episodes of Arrested Development are coming in May; and now Netflix is getting into original kids’ programming in a partnership with DreamWorks Animation. The animated series, Turbo: F.A.S.T., is based on DreamWorks’ upcoming summer film Turbo. Turbo: F.A.S.T will debut in December.
In addition, Netflix announced it will make new DreamWorks movies available for streaming, “beginning with the studio’s 2013 film line-up.”
“Netflix boasts one of the largest and fastest-growing audiences in kids television. They pioneered a new model for TV dramas with House of Cards, and now together, we’re doing the same thing with kids’ programming,” DreamWorks CEO Jeffrey Katzenberg said in a statement.
Turbo is an animated film about a snail who competes in the Indy 500. Netflix’ series will focus on Turbo’s subsequent adventures. I’ve asked Netflix how many episodes of Turbo: F.A.S.T it has planned, how long each episode will be, and whether all the episodes will be released simultaneously as they were with House of Cards. I’ll update the post when I hear back.
Amazon is also pushing into original children’s programming for Prime Instant Video, and recently announced its first five pilots.
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