Oops… talk about range anxiety…. after an extremely harsh review in the New York Times, when Tesla is ramping up production of the Model S luxury sedan, priced from $59,900 to $94,900 at its factory in Fremont.
The New York Times’s John M. Broder published a story that the Tesla all-electric luxury sedan, the Model S, he was test-driving repeatedly ran out of juice, partly because cold weather reduces the battery’s range by about 10 percent.
Broder claimed that the car couldn’t keep a charge and ultimately died before reaching its intended destination. Before leaving on his trip, Broder said he charged the car until the display read “charge complete;” and then, working to conserve the battery while driving, he said he turned off the car’s heat and drove on cruise control at 54 mph.
The article appeared to have a real effect on Tesla stock, which closed down 2 percent at $38.42.

Elon Musk, the billionaire chief executive officer of Tesla Motors fired back, tweeting that Broder’s report is a “fake” and that “vehicle logs” show he “didn’t actually charge to max & took a long detour.”
NYTimes article about Tesla range in cold is fake. Vehicle logs tell true story that he didn’t actually charge to max & took a long detour.
— Elon Musk (@elonmusk) February 11, 2013
Again he tweeted, “Am not against NYTimes in general. They’re usually fair & their own prev Tesla test drive got 300+ miles of range! “
Am not against NYTimes in general. They’re usually fair & their own prev Tesla test drive got 300+ miles of range! twitter.com/elonmusk/statu…
— Elon Musk (@elonmusk) February 11, 2013
In a statement, the New York Times defended Broder. “The Times’s Feb. 10 article recounting a reporter’s test drive in a Tesla Model S was completely factual, describing the trip in detail exactly as it occurred,” the company said. “Any suggestion that the account was ‘fake’ is, of course, flatly untrue. Our reporter followed the instructions he was given in multiple conversations with Tesla personnel. He described the entire drive in the story; there was no unreported detour. And he was never told to plug the car in overnight in cold weather, despite repeated contact with Tesla.”
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