BrightLine, the leading global provider of interactive television solutions for entertainment and advertising, today announced that Chris Woods has joined the company as Chief Revenue Officer. Woods will report to BrightLine CEO Jacqueline Corbelli and be responsible for developing, implementing and executing BrightLine’s global edict to continue redefining the interactive advertising industry in 2013.
Woods is a management executive with a successful track record of building global business with a concentration on strategy and efficiency in execution. He brings his expertise from over 15 years as a senior sales and management executive leading cross-functional teams and driving results for global media and technology organizations including Google and Sony. Since 2006, Chris has served as an internal sales leadership consultant for Google, leading teams to deliver creative solutions to business challenges.
Woods has been profiled in national media and named to the Boston Business Journal's '40 under 40,' He was also accepted to Harvard's Kennedy School and selected to participate in Google's prestigious Global Leader Rotation program. In addition, he assisted in leading the growth of early-stage media company, Screenvision, from $20M to over $100M in annual revenue.
BrightLine is the only interactive advertising solutions provider accounting for 95 percent of all national interactive television advertising. The company has experienced rampant organic growth and quickly established the brand as the market leader for intelligent, viewer-controlled brand experiences, born from their In-Television product suite.
"We continue to hire best in class leadership from the most proven technology and media companies worldwide,” said Jacqueline Corbelli, Founder, Chairman and CEO, BrightLine. “Chris’ acumen, skill set and past success make him a perfect addition to our growing and global human capital at BrightLine.”
BrightLine is the leading global provider of interactive television solutions for entertainment and advertising. BrightLine’s data-driven In-Television™ solutions increase consumer engagement, brand recall, purchase intent, and sales. With over 500 executed interactive programs in over 90 million households, the company transforms passive 30-second commercials into dynamic, superior, viewer-driven brand interactions. BrightLine’s proprietary iQ™ software suite aggregates consumer behavior trends and historical results to inform the design implementation of integrated, programmatic advertising experiences. BrightLine’s platform agnostic solutions launch across all television platforms, including cable and satellite, telecom companies, gaming consoles, connected televisions, smartphones, and tablets. Learn more about how BrightLine is revolutionizing advertising at www.brightline.tv.