The ACTIVE Network Inc. (NYSE:ACTV), the leader in cloud based activity and participant management™ (APM) solutions, has announced a preferred relationship with Hogg Robinson Group (HRG), the award-winning international corporate services company. The agreement calls for HRG Meetings Manager™, which is powered by ACTIVE Network | StarCite®, to be used to allow global sourcing of meeting venues and other meeting-related services, a single view of meetings spend, and greater control over an organization’s meetings to help minimize costs and reduce risk.
Analysts estimate that only 25% of organizations currently hold real-time visibility into meetings spend against corporate budgets1. Yet an estimated 205 million people attended 1.8 million meetings, generating $263 billion in direct spending in the United States alone2, with very little data available on what is being spent worldwide. The ongoing rise in meetings spend has created a need for strategic meetings management (SMM) as well as a need to transform events from cost centers to revenue drivers for businesses everywhere.
Powered by ACTIVE Network, HRG Meetings Manager has already been used in a number of European markets. The technology has proven itself to be robust, commercially viable and easy to use. With today’s announcement, a phased roll-out will begin across more of the HRG worldwide network in Europe, North America and Asia Pacific, followed by Africa, Latin America and the Middle East.
John Harvey, Special Projects Director at HRG comments: “Our preferred relationship with ACTIVE Network will enable us to make the business of strategic meetings management more effective for everyone involved. Intuitive for our travel consultants to use and well suited to helping us manage our clients’ strategic meetings programs, the use of HRG Meetings Manager in an increasing number of countries enhances our worldwide capability and means that clients and suppliers can receive quality, consistent and cost-effective sourcing across multiple markets.”
“Just as we’ve seen corporations make a priority of automating their sales and human resource departments, ACTIVE Network believes that SMM is another level of global corporate spend that needs to be automated in order to help ensure the financial health of a company,” said JR Sherman, SVP of Business Solutions at ACTIVE Network. “We’re fortunate to have a partner like HRG who recognizes the importance of SMM and can help us pioneer the industry. Together, we’re confident that we can achieve more accountability and ultimately greater insight into meetings spend worldwide.”
ACTIVE Network is powering the next generation of smart events through its Business Solutions technology suite, which provides intelligent data and insights designed to increase potential revenue growth, deepen attendee engagement and gain efficiency. Customers of all sizes—including small and medium-sized businesses, enterprise corporations, associations, tradeshows and expos—benefit from a single technology partner for all of their event management needs. The Business Solutions technology suite includes Conference for large flagship conferences, RegOnline® for attendee management solutions, StarCite® SMM for strategic meetings management and event expense management, and the StarCite® Supplier Marketplace to connect events with suppliers. For more information on ACTIVE Network Business Solutions please visit www.ACTIVEevents.com.
About ACTIVE Network
ACTIVE Network (NYSE: ACTV) is on a mission to make the world a more active place. With deep expertise in Activity and Participant Management™ (APM), our ActiveWorks® cloud technology helps organizations transform and grow their businesses. We do this through technology solutions that power the world’s activities and through online destinations such as ACTIVE.com® that connect people with the things they love to do. Serving over 50,000 global business customers and driving over 80 million transactions annually, we help organizations get participants, manage their events and build communities. ACTIVE Network is headquartered in San Diego, California and has over 30 offices worldwide. Learn more at ACTIVEnetwork.com or ACTIVE.com and engage with us on Twitter @ACTIVEnetwork, @ACTIVE and on Facebook.
About Forward-Looking Statements
The ACTIVE Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The ACTIVE Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC). These filings may be read free of charge on the SEC's website at www.sec.gov. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The ACTIVE Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.
© 2013 The Active Network, Inc. All rights reserved. ACTIVE.com, RegOnline, StarCite and the StarCite Supplier Marketplace are registered trademarks of The Active Network, Inc. ACTIVE Network and Activity and Participant Management are trademarks of The Active Network, Inc. All other trademarks are the property of their respective owners.
1 Strategic Meetings Management, Aberdeen Group, July 2012
2 The Economic Significance of Meetings to the U.S. Economy, Convention Industry Council, February 2011