Craig Worsham Launches New Marketing Firm, 82º West™
PR Log - Feb 10, 2013 - Craig Worsham, an advertising professional with extensive industry experience, has founded 82 West, a Sarasota marketing firm dedicated to providing an all encompassing solution to brand management, promotion and online presence.
82 West services clients using both online and traditional media. With proficiencies in brand strategy, graphic design, website design and video production, the agency is able to create and manage comprehensive marketing plans for any number of different industries and businesses.
“Our specialty is helping small to mid-size companies that either have no marketing department or are looking to expand their marketing efforts beyond their internal capabilities,” said Craig Worsham, Founder and Creative Director at 82 West. “We provide the services of a large marketing department at a fraction of the cost.”
Worsham helped create dozens of campaigns for companies, including TV commercials for McDonalds, Walmart, P&G, KFC and Dell computers. 82 West’s portfolio also includes a number of local, reputable organizations such as PawsPlus pet clinics, Oh My Gauze! clothing stores, TUNG Brush, Low Vision Works and the Manasota Lacrosse Academy.
“We’ve worked on large scale campaigns with big, national partners, yet we still get the most satisfaction when helping local businesses grow,” said Worsham. “So many businesses out there are not realizing their fullest potential, especially when it comes to their online presence.”
Deriving its name from the global coordinates of its offices at the HuB in downtown Sarasota (82.546º W longitude, 27.333º N latitude) on the Gulf Coast of Florida, 82 West has more than 20 years experience in advertising, marketing and film & video production. The company, previously known as Wicker Park Films, began in Los Angeles before landing in Sarasota.
For more information on 82 West, and to see its portfolio, please visit 82West.com. For inquiries about potential projects please call 941-323-4331.
About Craig Worsham
Craig Worsham has an extensive background as a Commercial Director in Los Angeles, where he helped create a number of major campaigns in partnership with some of the biggest advertising agencies in the country. Worsham has also held a Senior Director of On-Air Marketing position with HSN and most recently spent three years as Senior Vice President of Marketing for PawsPlus.