PR Log - Feb 08, 2013 - VinSolutions announces the release of three automated direct mail solutions that help dealers cost effectively maintain consistent, meaningful outreach with customers and minimize their worries about missed follow-up and prospecting opportunities.
“Our new AutoPrint, AutoProcess and AutoMarketing solutions blend the latest customer data-mining and print-on-demand technologies to give dealers a more cost-effective, fast and worry-free way to reach their customers and prospects,” says Brian Skutta, vice president and general manager for VinSolutions.
“Our solutions take dealership direct mail to a new level—one where every in-the-moment or planned mailer leaves the dealership on time and on-target, for less money,” Skutta says. “For the first time, dealers can know with confidence that their customer follow-up and outreach happens when it’s supposed to.”
“VinSolutions has made my process for direct mail to customers and prospects about as hands-free as you can get,” says Corey Hoover, Vice President of the Midway Motors Auto Group, McPherson, Kansas. “Our BDC (business development center) and sales staff are thankful the first task they have every day doesn’t include printing, sorting, signing and mailing letters.”
The VinSolutions direct mail solutions integrate with a dealer’s customer relationship management (CRM) system. The integration, in conjunction with VinSolutions’ fulfillment services, allows dealers to automatically generate and send mailers as key customer milestones occur. In addition, dealers can proactively mine their CRM for emerging sales and service opportunities, and instantly create individualized mailers to capitalize on them.
VinSolutions will be featuring its AutoPrint, AutoProcess and AutoMarketing solutions at this week’s National Automobile Dealers Association convention in Orlando (Booth #828). Here is a brief look at each solution:
AutoPrint: This on-demand solution offers nightly printing and fulfillment of mailers. Dealers can use this to generate and send full-color, first-class windowed letters to sales and service customers as follow-ups or invitations to in-dealership visits.
AutoProcess: This solution mirrors a dealership’s preference for planned mailers that meet key customer milestones—a recent delivery, a birthday, lease renewals, service reminder, etc. Dealers can configure AutoProcess to automatically identify customers in their CRM and mail postcards or letters as these milestones occur.
AutoMarketing: This solution is geared for the do-it-yourself dealer who wants to proactively mine their CRM and market to create and tailor mailings targeted to current customers and in-market prospects. AutoMarketing offers pre-set mailing templates and third-party data overlays to efficiently generate and send postcards with current and prospective customer offers.
“Direct mail works best when dealers can tie their message to a meaningful customer moment and measure the outcome,” Skutta says. “Our automated solutions ensure this well-timed outreach and necessary measurement takes place every time.”
About VinSolutions VinSolutions helps auto dealers find, sell and keep customers through desktop and mobile-based software solutions that improve the performance and profitability of each dealership department. The “Complete Dealership Solution” offers an all-in-one platform that helps dealers of any size position their new/used vehicles for maximum appeal, engage and track customers as they seek vehicles and service, maximize the profitability of each showroom or service visit, increase customer satisfaction with each online and in-store experience and enable long-term customer relationships. Individual VinSolutions systems help dealers improve inventory management and distribution, market pricing, marketing, websites, ILM (Internet Lead Management), CRM (Customer Relationship Management), desking and finance and service. VinSolutions supports its dealer customers through best-practice based retail consultation, process training and responsive customer care. The company’s software solutions are certified by leading OEMs and DMS providers, and have received industry awards including the Automotive Website Award for Best Integrated Website Platform and the Driving Sales Innovation Cup. The company, which has been named to the Inc. 500 for three consecutive years, became a subsidiary of the AutoTrader Group in 2011. VinSolutions headquarters are located in Overland Park, Kansas. More information is available at http://www.vinsolutions.com.